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Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Another Inside AdWords post worth checking out is Display Ad Builder Best Practices from Emel Mutlu, which provides guidance on maximizing the performance of AdWords display ads through customizataion and careful grouping.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

For any keyword, the tool displays statistics like the average cost per click and number of clicks per day. PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization.

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Best of 2008: SEO Keyword Tips & Tools

WebMarketCentral

Keyword Research: Wordpot Rivals KeywordDiscovery, Wordtracker by Practical eCommerce Online marketer Jeff Muendel provides an in-depth review of Wordpot, a free keyword research tool which displays, for any query, both Exact Daily (searches for the exact term) and Total Daily (searches that contain the search term) figures, as well as synonyms, related (..)

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Best of 2008: Website Design

WebMarketCentral

25 Design Best Practices for Your Small Business Web Site by Search Engine Watch Carrie Hill provides a helpful list of website design tips such as installing analytics software right away, using at least 250 words per page whenever possible, keeping contact forms simple, and using H1-6 tags, bold text and text links strategically for SEO.

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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. Here you can paste in the URLs for any sites you'd like to exclude from displaying your ads. Once that's done, go to the "Sites" tab.

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

delivers 17 clever ways to get the effect of testimonials for your product or service without actually using testimonials, such as showing pictures of people using your product or service, noting how long you've been in business and/or how many products you've sold, displaying a seal or approval, or citing favorable reviews.