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Webbiquity

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How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

You won’t get everything perfect on the first iteration, but once the page is live, analytics and A/B testing will help you improve your landing page incrementally. After that, use analytics and split testing to make it best in class. Test Across Devices and Browsers. And it’s an ongoing process. Reduce Page Load Time.

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Balancing SEO and PPC to Maximize Search Results

Webbiquity

Make sure to test this out to find the right balance and determine your optimal standing. Keyword Research/Testing: Use PPC results to determine the best opportunities for organic, long-term approach (this includes PPC tests for headlines, ad copy, landing pages and keyword optimization).

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How Creative Posters Can Grow Your Business

Webbiquity

Posters have been a popular format in marketing since the early 19th century , and there are a number of reasons why they have stood the test of time. One reason posters have stood the test of time is because they are incredibly flexible. With that in mind, here are five ways creative posters can help you to grow your business.

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Fostering Innovation: Why You Need It and How to Get More of It

Webbiquity

Give them the room to make mistakes, put things to the test, and generally let their imagination run wild to help you embrace innovation and keep pushing boundaries. However, an over-emphasis on efficiency to achieve near-perfect, zero-waste performance can quash creativity and look unfavorably on those who think outside of the box.

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Three Web Analytics Tools Worth a Close Look

Webbiquity

Klipfolio displays GA data in graphical dashboards, and enables you to integrate that information with a social networks, ad platforms, marketing automation systems, and other data sources. Each serves a different function, so depending on your specific needs, it may be worthwhile investing in one, two, or even all three of these tools.

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12 Effective Product Launch Email Ideas for Better Performance

Webbiquity

An email announcing the new product gets customers excited and eager to test out different offerings. The balance of copy and images is a fantastic way to display the information, particularly for nutraceutical products aimed at women. Product launch marketing helps your solution get the exposure it needs to succeed.

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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. It’s about adopting efficiency, casting the widest practical net with tested strategies that can be analyzed on a statistical level to measure outcomes beyond just making the sale.