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PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]

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14 industry experts responded with excellent feedback that we'll share in three separate installments (displayed below)—plus one clever response from Jim Obermayer that we felt justified a blog all its own. Lead quality will improve after testing and resetting. Let's take a look now at what our first group of experts had to say.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

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Consider this case study: Email Marketing: 17.36% higher average clickthrough rate in 7 personalized subject line tests. When someone leaves their website, they’ll be able to display relevant content as the prospect reviews other sites. Testing and optimization. Better segmentation. Retargeting. Increased use of video.