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Marketing Craftmanship

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Did Reader’s Digest Flunk Its Own Trust Test?

Marketing Craftmanship

I trust people who treat a waiter in a restaurant, or the person cutting their lawn, with the same level of courtesy and respect they would display with their boss, or a prospective client. DO THEY FOLLOW THE GOLDEN RULE? ARE THEY FAIR?

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Did Reader’s Digest Flunk Its Own Trust Test?

Marketing Craftmanship

I trust people who treat a waiter in a restaurant, or the person cutting their lawn, with the same level of courtesy and respect they would display with their boss, or a prospective client. DO THEY FOLLOW THE GOLDEN RULE? ARE THEY FAIR?

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Should Marketing Automation Customers be Pre-Qualified?

Marketing Craftmanship

You must also pass a skills test, to demonstrate your ability to apply the rules of the road; to use the technology in a responsible manner. Can Marketing Automation Save Itself from Extinction? To operate a motor vehicle, you need to possess some basic knowledge of proper behavior as a vehicle operator.

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First Aid for Media Burn

Marketing Craftmanship

There are, however, several field-tested procedures and certified blunders that can serve as a rudimentary first aid manual for companies. Display ads with a message, a common device in proxy battles, can also be used to rebut negative editorial coverage. and Kellogg Co., In most cases a single letter should do the trick.

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