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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. “We’ve done a lot of testing around this,” Hanson says.

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Make It to the Inbox With Litmus Spam Testing

Litmus

With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing? Why is email spam testing important?

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Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. What is A/B Testing? Limited scope.

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Display Advertising Really Works!

Engagio

Recently, we performed a test to see how effective display ads really are. The post Display Advertising Really Works! The results speak for themselves. appeared first on Demandbase.

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4 Web Design Trends That Will Stand The Test of Time

Marketing Insider Group

Their website is undeniably beautiful and fun to scroll, but it fails Google’s page speed insights test for both desktop and mobile. The post 4 Web Design Trends That Will Stand The Test of Time appeared first on Marketing Insider Group. You’ll have to incorporate more interactivity without slowing down your site overall.

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A Review of Retargeting Strategies to Test

NuSpark Consulting

To maximize results, it’s essential to test different approaches and continually optimize your campaigns based on performance data. To determine which offers work best for your retargeting ads, it’s essential to test different approaches and analyze the results.

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Why AI is Better Than A/B Testing

Marketing Insider Group

A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages. The post Why AI is Better Than A/B Testing appeared first on Marketing Insider Group.