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Buzz Marketing for Technology

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

You know it well: a dedicated area for a rotating hero graphic; some space touting your news and events, and maybe a few awards; and, of course, customer logos prominently displayed on the site. . 2) Start testing, seriously. I can’t help but think we are leaving leads—and money—on the table as B2B marketers.

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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

While online shopping has become a very credible way to receive goods and services, many websites still display a “security logo” during the checkout process to ensure visitors that they are using a trusted site for their online purchases. Test everything.

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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. But the only way to truly know for sure what attracts your customers is to test and learn what they really want. More important, it is to use the big data from your tests to tailor what you’re saying, doing and offering across all devices.

eCommerce 100
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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

In order to determine which methods work best, try them out and then test each one using the same online testing methods you use to measure your brand website’s effectiveness.). Test: The various methods listed above to determine which ones actually have a positive impact on conversion rates. Test: Update frequency.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Use A/B and Multivariate testing on as many site elements as possible—namely, content, design, shopping cart process—to see what gets your mobile audience excited. Product reviews and recommendations are major resources for consumers doing research; make sure they’re prominently displayed on the product pages of your website.

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Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Keep to a consistent schedule with fresh content and ever-improving offers, and be sure to test what works with your audience. Offers and calls-to-action should be prominently displayed, and any associated instructions should be easy to follow. 4. Inconsistent or lazy branding. Confusing calls to action.