Biznology

JUNE 19, 2019

As part of this study, Tim identified and tested 7 different types of brand risks to assess the probability of occurrence and the potential impact: Counterfeits Risks – knock-offs described as genuine that are sold on the internet. Brand Safety Risks – typically ads displayed adjacent to objectionable content (e.g.

Trends 120

Trends Brand Identity Branding Paid Search Agency 120

Biznology

SEPTEMBER 15, 2016

The main reason for structured content is adaptive content strategy; meaning, different devices need to display different content depending on the use case. And you can test each variation with live users. One article for three devices is not that hard, especially if you’re committed to testing.

Buying Cycle 80

Buying Cycle Merchandising Peer-to-peer Content 80

Biznology

FEBRUARY 23, 2016

Display and contextual advertising is surprisingly rife with click fraud and even the best sellers of segments are firing for effect when it comes to reaching the demographic audiences they are selling to advertisers. You can dig down, almost real-time, into the hyper-granular.

Advertising Agencies 80

Advertising Agencies Advertisements Advertising Click Fraud 80

Biznology

NOVEMBER 20, 2017

At the 2nd level, the user’s family of devices displays only the kinds of choices that are wanted. This changes today’s customer-centered marketing into customer-control over which companies are present in their interfaces.

Marketing Management 149

Marketing Management Lead Ranking Advertising Agencies Paid Search Agency 149

Biznology

OCTOBER 13, 2011

The ship was on display for all to see, with lots of explanations about the way it was built, what life was like back then, and many other interesting facts. Don’t “take a shot” with a complete Web redesign without testing. Image by Scoobyfoo via Flickr. But this is not your standard museum of history.

Wikipedia 80

Wikipedia Display Design Business 80

Biznology

OCTOBER 25, 2010

Test your Webinar software. I've been part of Webinars where the slides wouldn't advance, where no one could connect, and even one where I spoke off the cuff because the slides couldn't be displayed at all. Testing the software (and allowing speakers to test ahead of time) prevents the vast majority of the problems.

Webinar Metrics 80

Webinar Metrics Wikipedia Internet Marketing Template 80

Biznology

JANUARY 6, 2014

If implemented correctly on your end and processed correctly on Google’s end, you could earn video displays in organic search results, known as a rich snippet display. Other forms of markup can yield rich snippet displays like the one above and they are far easier to implement. I highly recommend it.

SEO 80

SEO Marketing & Strategy Lead Scoring Lead Ranking 80

Biznology

FEBRUARY 18, 2013

84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads. WINNEPEG HEALTH AUTHORITY : Used SMS to get adults 18-24 tested for sexually transmitted infections (STIs), increase awareness of STI incidents and remove false perceptions about testing. 42% report an ability to prove ROI.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

SEPTEMBER 22, 2010

If you have a small site, you probably don't want to spend all your time running tests and making changes anyway—you have the rest of your business to run. But there is another approach that you take in other areas that works here, too. Don't worry so much about being absolutely sure of the answer. Probably not.

Amazon 80

Amazon Internet Marketing Statistics Sample 80

Biznology

OCTOBER 15, 2015

We just see their despicable beheadings, destruction of ancient ruins in Palmyra, and all the other grotesque forms of brutality and violent extremism they display. Brand Sustainability – This becomes the true test of the long term survival and success of any brand. Few recognize “ISIS” as a successful brand, but it is.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Biznology

MARCH 6, 2014

Tests with SERP displays changing the results. The total search landscape for e-commerce brands is highly complex. Not only are you facing increases in competitive offerings, but the search engines themselves are evolving: Algorithm tweaks surfacing new competitors. Rich snippets drawing attention to ads regardless of positioning.

Paid Search Agency 80

Paid Search Agency Classified Ads Amazon Internet Marketing 80

Biznology

FEBRUARY 27, 2014

We looked closer to see if they included it in the headline, the supporting lines underneath, and the Display URL (all 3 would be a best practice!). Finally, we wanted to see which advertiser was owning Winter Olympics apparel searches on our test day (Feb. Not all advertisers were using Olympics wording, which was very surprising.

Search Marketing 80

Search Marketing Advertisements Advertising Paid Search Agency 80

Biznology

AUGUST 19, 2013

84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads (ANA). 59% of mobile websites are launched without testing or optimization (Source: Marketing Sherpa ). Forget the tactics, buzzwords and lingo; focus on the needs of your business.

Marketing Websites 80

Marketing Websites Mobile Advertising Mobile Marketing Work Management 80

Biznology

JUNE 20, 2014

Did the company display a phone number on their site? Additionally, try A/B testing different copy, images, and buttons to see what your customers respond to most often. Company name. Company address. Phone number. Email address. A description of the project. They did not. Did they provide an email address for simple inquiries?

Marketing Websites 80

Marketing Websites Effectiveness Work Management Marketing Management 80

Biznology

SEPTEMBER 1, 2015

It all came down to the Goldilocks test: Asana was too hard, Trello was too soft, and Basecamp was just right. I don’t know if that’s true, though, because I just don’t like the way Asana is set up, with the traditional email format of the list of projects on the left and a big display window for working on the right.

Distribution 80

Distribution Work Management Marketing Automation Services Marketing Management 80

Biznology

JUNE 29, 2017

Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Optimize your reactivation program with testing. Testing can be applied at many points to improve results. Split-test new offer ideas. Channel usage. Clean up your data.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Biznology

SEPTEMBER 29, 2017

So why are we still seeing suboptimal digital communications in display, email, SEM, wherever. Test and improve. Continuous split testing is so easy in digital channels, you have no excuse not to take advantage. Test your audience segments, your offers, headlines, calls-to-action, design—everything. It’s a tragedy.

Urgency Marketing 164

Urgency Marketing Landing Pages Response Rate SEM 164

Biznology

DECEMBER 14, 2017

That means testing on mobile devices to ensure your email lays out nicely on mobile devices and lays out in a way that makes it clear what value the message contains. The more complicated your coding gets, the less consistently it will display properly across all devices. You are A/B testing, right?). Design is in the details.

Email Marketing 169

Email Marketing Design Effectiveness Mobile Marketing 169

Biznology

JANUARY 26, 2011

To borrow an idea from Bryan Eisenberg, professional marketing speaker and best selling author of Waiting for Your Cat to Bark , Call to Action and Always Be Testing : different personas will search differently. Second, increased safety in click fraud detection and the machine learning in content and display networks.

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

MAY 5, 2015

At least for now, Google can tell the difference between a one-man-band and a community orchestra. When a town loves where they live, they support it with their Time , Talent , and Treasure.

eCommerce 80

eCommerce Adwords Marketing Analytics Tools Google 80

Biznology

SEPTEMBER 26, 2011

I’ve proudly displayed it on the Biznology blog for years, but I’m thinking about taking it down from the site permanently, because I just don’t understand how this revamped algorithm is accurate. Google must test them to be sure that they are really improvements.

Google 80

Google PageRank API CAN-SPAM 80

Biznology

AUGUST 24, 2016

. · New contacts. · Installed technology/products. · Firmographics. · Social media profiles. · Intent data/buying signals. · Account-based display and retargeting. · Predictive analytics. · Omni-channel messaging. Another method: offer a sample of your database to test the match rate.

Marketing Management 80

Marketing Management Vendors SIC B2B 80