Anything Goes Marketing

MAY 7, 2008

I really liked one of the ideas which involves displaying the email address to the web visitor as part of a second step in the registration process. Keeping your data clean is a top priority for the marketers I speak with. I was just reading a good article on Marketing Sherpa that outlines " 4 Ways to Fix Misspelled Email Addresses ".

Landing Pages 100

Landing Pages Ideal Customer Profiles Profiling Tagging 100

Anything Goes Marketing

JUNE 29, 2009

This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. What I recommend is to try it out and test the results. Is it worth it to make these personalized adjustments? Event triggered communication.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

FEBRUARY 27, 2007

How the hell do I add something at the top of the email that will display in the AutoPreview but not in the actual message. AutoPreview is not the only place that this text is displayed. Test out different ideas just as you would do with other parts of your email marketing campaigns and good luck! Thank you, thank you Jeanne!!

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

MARCH 24, 2007

Have you ever been miffed when trying to test out a product from a website? I want to test out your product so I can evaluate it myself before I have a salesperson call me or before I invest anymore time in your company! That isn't what I want! The effect here is to build one interactive experience on another.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

MAY 26, 2007

In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! If you don't believe me, I urge you to test out this concept for a month and see how it goes. You allow people to comment on your newsletter articles.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

OCTOBER 15, 2006

Some of the specific items that I liked were: Great tips such as interviewing subject matter experts for your white paper as well as some excellent marketing ideas such as strategies in displaying your white papers on your website. However, this is something that you may want to test out for yourself.

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

APRIL 30, 2006

That means your Web banners, POP displays, print ads, TV and radio commercials, and direct mail campaigns to rented lists should be "promotional" in tone. E-marketers are getting more creative and more willing to test out different scenarios in order to get the best results. "In fact copywriters have to split their voice in two.

Email Marketing 100

Email Marketing Opt-out Paid Search Agency Copywriting 100