Buzz Marketing for Technology

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A Behavioral Model of Information Seeking on the Web

Buzz Marketing for Technology

Thirty significant episodes of information seeking were isolated and analyzed in terms of their modes of viewing or searching, and their associated Web information moves. In conditioned viewing , the individual directs viewing to information about selected topics or to certain types of information. Subsection 3.3

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Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

Like any other popular catchword, recent uses of the term vary widely, ranging from the purely technical or procedural realm (e.g., According to Eshet-Alkalai ( 2004 ; 2005 ), this thesis led to the evolution of a new kind of digital literacy skill, termed "branching literacy," or "hypermedia literacy skill."