KoMarketing Associates

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GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

Choose Done and your Ad conversions will now display in GA4! . Once you’ve completed this step, you’ll automatically start seeing Google Ads data in GA4, though Google does note it could take up to twenty-four hours for the data to begin displaying. . In Import, choose Google Analytics 4 properties , then Continue. .

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Creating SEO Guidelines for Your B2B Organization 

KoMarketing Associates

This can include email marketing, webinars, display, and even PPC. Now, I know that every time someone goes to make a change they aren’t pulling out the template we created but if it is at least in the back of their mind and they take the time to consider SEO, I’ll call it a win. Creative / Content. Keep Pushing for Integration.

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4 Best Practices for Successful Multi-Channel B2B Ad Campaigns

KoMarketing Associates

There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas. today and it is expected to keep rising. Your audience and funnel stage will influence which advertising platform to use.

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5 Key Steps to Consider When Guest Blogging

KoMarketing Associates

Domain Authority is a score (1-100) that displays a website’s “strength” and how well it will likely rank on search engines (visit this page for more info). If you are looking for a template to use when drafting pitches , consider the following elements at a bare minimum: Greeting. Your name / company / brief company description.

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B2B Content Marketing for Lead Nurturing and Retention

KoMarketing Associates

To make the process easier for sales and account managers, build a canned response or an email template describing the content and be sure to include a link. Caroline Watts is a Marketing Manager at ReTargeter , a full-service display provider specializing in audience targeting and retargeting. About Caroline Watts.

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What B2B Marketers Need to Know About Schema.org & Micro Data

KoMarketing Associates

One of the reasons this might be happening is because of the micro data and schema.org markup on your competitors’ web page templates. For marketers, itemprop usually provides the specific information search engines or social media sites need for displaying desired content attributes. Reference: [link]. Recommendation.

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Making Your B2B Social Media Marketing Strategy Exciting (7 Tips)

KoMarketing Associates

There are plenty of free tools available like Canva to create custom images, and templates that can be used moving forward. Sharing photos and information that displays company culture, career paths, events and happenings is also a useful tactic to add human element to social channels.