Trending Sources

Top 10 Tips for Better Email Templates

The Point

But one other element plays a key role even before you write one word of copy: the design template. Well-designed templates for HTML emails, landing pages, thank you pages, fulfillment/confirmation emails, and other creative assets can provide a foundation for long-term email marketing success. Here then are some tips to keep in mind when designing templates for your email campaigns: 1. Plus they display more information at a glance (i.e. Keep graphics to a minimum. lead nurturing) or when you want to segment emails by product line or target audience. 3.

Tips for Fixing Email Template Code Problems Infographic

Puzzle Marketer

Remove gaps between images with the style tags line-spacing=”0″ and style=”display:block;” Pick a common font that your subscriber will have installed on their computer. The post Tips for Fixing Email Template Code Problems Infographic appeared first on Puzzle Marketer. Why do you need to check it on every device and email client? Seems a little overkill, no?

The Free Templates You Need for Visual Content Design


Templates, my friends. templates. And what's great about these templates is they're all built for software you probably already have on your computer: PowerPoint. Click here to download our full collection of free content creation templates all at once. All the Templates You Need for Visual Content Design. 5 Pre-Sized Social Media Cover Photo Templates ( Download Here ).

Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]


Download our pre-sized Facebook cover photo template for free here to help you create and optimize your Facebook cover photo. You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. Still not convinced?

How to Manage Your Marketing Budget [Free Templates]


” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire site to a new platform? Our latest free resource, 8 Budget Templates to Manage Your Marketing Spend , has got you covered. Included in our 8 Budget Templates bundle is a template to help you manage your website redesign. Website Redesign Budget Template.

14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]


Get started creating effective PowerPoint presentations by downloading our 3 free PowerPoint PPT templates here. While you usually can get away with the default slide size for most presentations, you may need to adjust it for larger presentations on weirdly sized displays. Included in the Presenter View is an area for notes, a timer/clock, and a presentation display. Ta-da!

Coding an Email Template: Tips, Tactics & Trip-ups

Vertical Response

Designing an email template requires imaginative coding skills. When designing email templates, however, you have to take a step back to the proverbial stone age of coding, where basic font and style tags reign supreme, Javascript might as well not exist, and embedding things like videos or forms is risky. So why is email template coding different from the rest? First, if you’re not super comfortable with HTML code, you should stick with a graphical, aka WYSIWYG (what you see is what you get), editor for designing your templates. However, we’re here to help!

7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]


So to help you build good looking and high-converting landing pages, we wanted to share some design-related best practices -- and if you start a free HubSpot trial today, some free landing page templates that you can customize and start collecting leads from right within HubSpot ( click here to get started ). Let''s look at another example from the free templates we''re offering.

How Even YOU Can Master PPC Campaign Management [TEMPLATE]


You use a template. That's why we created a free PPC campaign management template that will help you -- or if you're an agency, the clients you're running campaigns for -- set up a full-funnel campaign structure that follows PPC best practices. Alright, got your template handy? Tips for Using This Template. Finally, there's the tricky matter of the display URL.

How to Display Site Content Only Your Mobile Viewers Can See


Excel templates, workbooks, etc). Add the following code in the HTML <head> section of your page: <style type="text/css"> mobileShow { display: none;}. /* Smartphone Portrait and Landscape */. mobileShow { display: inline;}}. </style> Hide content on mobile devices. display: none;}. That’s not a number we can ignore. media only screen.

3 Ways the iPhone 6 Affects Your Emails & What to Do About It

Vertical Response

The iPhone 6 dons a 4.7-inch display and the iPhone 6 Plus comes with a whopping 5.5-inch screen. The iPhone 5 now seems small in comparison with its 4-inch display, and the iPhone 4 trailing behind with a 3.5-inch screen. More Pre-Header/Preview Space The larger screen sizes leave room for additional pre-header text to display in the inbox. Click here.”

17 Do’s and Don’ts for Designing Inbox-Optimized Email Templates


Creating email templates for your company's email marketing sends can make your life a whole lot easier. Some companies opt to use their ESP's templates -- we certainly have a bevy to offer in HubSpot's email marketing tool that are inbox- and reader-friendly and optimized. 17 Tips & Tricks to Reference When Creating Email Marketing Templates. 1) K.I.S.S. Whoops. Hotmail.

URL 23

Why you need a mobile-native website today


responsive designed website template often does a terrible job of maintaining the look and feel you wanted when you first designed your brand and your website because it generally gets out of the way of your content. Computer monitor iPad IPhone Personal computer Samsung Stereo display Even in 2015, a majority of the websites I audit are not mobile-compatible. Really? Like this post?

The Contextual Inbox: Moment-of-Open Email Marketing

It's All About Revenue

Contextual email is replacing traditionally static templates with dynamically chosen content. Meaning, as the recipient opens the email, the template populates with the most relevant content based on real-time variables. Content is pulled from custom feeds, social networks, and websites; or delivered using methods like timers, custom image display, and video. Email Marketing

One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

The easiest way to make your emails responsive is to use one of the many email utilities and select an email template that was designed to be responsive. Mail Chimp is one of the newest email utilities with very easy-to-use templates. There are many other email programs, and I have to believe they’ve added responsive templates to their platforms. Contact New Incite today.

Email 118

The Power of Instagram in Email Marketing

It's All About Revenue

Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Now, an email can display up-to-the-minute posts with imagery. Email & Instagram Tips: Adding a live Instagram feed to an email template isn’t the only benefit to cross-channel marketing between the two mediums.

Email 115

Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

Your web developer can change your site to recognize the device a visitor is using and adjust the display accordingly. Your developer can just change to a responsive template. But, for the most part, a template update on WordPress is a matter of changing the template and checking all pages and features to make sure that everything works and displays properly. 2.

An Introductory Guide to Mobile for B2B Marketers


We’re sure you’re already using email as part of lead generation campaigns, but is your email template optimized for mobile? Today, more emails are opened on mobile than on desktop, and using the desktop template means a bad experience for your recipient. Mobile Display Ads. Step 3: Set Up Mobile Display Campaign. Ready to go mobile? Let’s dive right in.

SMS 39

Got Dynamics? Why You Need Act-On, Too


Act-On displays inside the Dynamics dashboard, so the sales rep doesn’t have to leave the system of choice. Email templates crafted to match the messaging to the prospect’s pain make it easy for the sales team to reach out quickly and accurately. And in one of Act-On’s own surveys: Misaligned firms were more than twice as likely to report sales and/or marketing budget cuts.

How to Optimize Your Emails for Gmail's New Image-Heavy Inbox


While Gmail uses an algorithm that tries to determine the most relevant image from your email to display , if it can''t find one it likes, your email will likely be shown with some icky alt text instead of an image -- like ours looks in the screenshot above. Designating Images on the Email Template Level. That way, you can add Gmail''s HTML markup to your email templates.

7 Steps to Aligning Your B2B Startup Brand


After a few years of developing marketing assets, such as slide decks, webinars, sales presentations, pop-up banners, display ads, print materials, event swag , etc. -- our brand had begun to look a little disjointed. We made changes to our website’s hero image, pop-up banner design, display ad designs, slide templates, and header graphics for our Salesforce App Exchange page.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Ad Ready is in essence, a mini Trade Desk, because there is no minimal spend, meaning I can use the platform for display and retargeting for smaller clients of mine. 

Banners Have 99 Problems And A Click Ain’t One

B2B Marketing Insider

The banner ad display format is expected to grow 25% this year  to more than $12 Billion, despite the crazy insane lack of effectiveness. These infographic templates were made for free using the infographic maker  Venngage.). 1. The average click through rate of display ads is 0.1%.  ( DoubleClick ) . 2. 77% of Web display ads are never seen. Tweet This ]. Whoa!!! users.

The New Normal – Responsive Design


Its standard support is excellent, and all emails display as the designer intended. This allows designers to reference multiple images for an email campaign and automatically display the appropriate image for a specific device size. Even if they are on the go, the larger display will make for a much higher level of engagement. Now everybody is happy. This is big.

5 Top Online Marketing Trends for the Rest of 2013


What you may not have known is that most customers now access their email on these devices, which means that the existing email marketing methods you probably use will no longer work with these smaller devices, particularly because content that is designed to be displayed on a computer will not be viewable on a smartphone. Guest post by Alice Jenkins of How2become.

Trends 138

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Sales Prospecting Perspectives

Streak also streamlines the process of writing repetitive emails with what they call “Snippets,” customizable email templates for each stage of the sales cycle. Email templates are helpful when sending out messages to mass recipients, but customizable templates are even more helpful for tailoring and personalizing your initial message for the prospect’s experience. 2.

8 Tips for Improving Open Rates for B2B Sales and Marketing Emails

Sales Prospecting Perspectives

The templates should be created in partnership with marketing so they reflect the brand consistently while still delivering the personal touch. Prepare for the preview pane: The information that displays in the preview pane is a big part of the reason your message gets opened. Marketing emails lure the leads, and sales reels them in. Many of us get hundreds of emails every day.

5 Ways to Win with Web Personalization

Modern B2B Marketing

With the right solution, it’s actually pretty easy to set up and there are a few provided templates to help you get you started. From there, the sky is the limit because you can clone templates, create customized templates, build web campaigns, and publish to the web in just minutes. Web personalization is gaining a lot of traction among marketers and for good reason.

What is The Right Vehicle to Drive Your Email Marketing Success?

Modern B2B Marketing

Your focus should be on building out your library of email content—not trying to figure out how it works. 4)  Template emails. Template emails are like rental cars: you can customize them to your exact needs. Here’s an example of a template email used by sales: Figure 4:  A Marketo Template Email Example. Fun fact: only 6.8 But bear with my analogy…).

Google to Businesses: You Have Until April 21st to Get Mobile Friendly


Select a mobile template, theme, or design that’s consistent for all devices (i.e., There’s more: “’ Responsive web design ’ or RWD means that the page uses the same URL and the same code whether the user is on a desktop computer, tablet, or mobile phone – only the display adjusts or ‘responds’ according to the screen size. Dang…. Some Mobile-Friendly Advice. Image courtesy of Google.

Mobile 138

You Need to Remove ‘Contact Us’ from Your Page


Both campaigns used a split-testing call to action page that either displayed a standard web form or an appointment booking calendar. Are there templates? ");}); You Need to Remove ‘Contact Us’ from Your Page. Here’s Why… Book an Appointment: the new Form Fill. There are many benefits to using a web form to capture contact information. Chances are it is not. An Experiment.

6 Undeniable Reasons Why Your Website Should Be Responsive


There are two major methods for creating mobile websites: responsive design and mobile templates. Responsive design requires you only have one website that is coded to adapt to all screen sizes, no matter what the device the website''s being displayed on. In contrast, a mobile template is a completely separate entity requiring you to have a second, mobile-only website or subdomain.

17 Data Visualization Tools & Resources You Should Bookmark


Now that you know where to find credible data, it’s time to start thinking about how you’re going to display that data in a way that works for your audience. It offers different infographic templates and tools for customizing your infographic. For more infographic help, check out our free infographic templates.). It gives your readers context. Check 'em out. Price: Free.

What Has The SnapApp Product Team Been Up To All Summer?


You also have the option to not display a form at all for known prospects, automatically syncing their question/answer data into their lead record. Copy & Convert/Design Templates. In July we introduced a feature we’re calling “Copy & Convert” that allows you to recycle existing SnapApps and create Design Templates quickly and easily. Interactive Video. And lots more.

10 simple tweaks to generate more sales through blogs

grow - Practical Marketing Solutions

Use Linked Within — This is a free app that displays thumbnails of similar blog posts at the bottom of each post (look below to see what I mean). Make sure your front door to the world is first class and with the number of low-cost templates out there, there really is no excuse for a bad blog design. On the social web we’re here to help, to listen, to serve. Integrate! 5.

Sales 111

3 Powerful Ways to Kick-Start Your ABM Program and Get More Big Elephants


Instead, you could create a templated video and just customize the video splash-screen and first few seconds with company information. Be careful with this templated tactic, though. Use Video Engagement Data as a Precursor to Serve Predictive Display Ads. Why is ABM such a loved strategy? We all just need more and more (and more!) leads. Which is exactly where video fits in.

The Hidden Costs of Creative Work (and How to Budget for Them)


Yeah, that was me trying to come up with line items for a “Branding & Creative” budget template. This whole revelation about the hidden costs of creative work came about as I was putting together a collection of Excel budget templates. My strategy for creating these budget templates was simple. Let’s take a step back for a second. Click here! ). InVision).

Smart Agency Tips: How to Design Better Websites for Your Clients


Says Griffin, “That’s right… use these adjectives to search in Google Images, to see how other brands have chosen to display their unique personalities.”. She also recommends creating communication templates and/or guidelines for the different phases of the project (design, review, launch, and so forth). Template vs. original design. Agency marketers hear this all the time.

Personalized content for more effective content marketing


So your call to action re: downloading a “how-to” guide shouldn’t be displayed to a prospect who has already downloaded it. Those prospects should get a CTA that leads them to the next step of engagement. (A worksheet template? Don’t call them, they’ll call you. It’s an absolute must for long-term survival. Personalizing content will yield much greater results. Behavior-Based Content.

10 Ways Real Brands Spiced Up Their LinkedIn Banner Images [SlideShare]


You''d be missing out on a great opportunity to put your brand on display and attract qualified contacts. We''ve also included image templates so you can be sure all of the images you upload to LinkedIn have the proper dimensions. We get it: It''s LinkedIn, the professional network. Business in the front … more business in the back. ” So, where do you start? Social Media