Beyond

Trending Sources

Top 10 Tips for Better Email Templates

The Point

But one other element plays a key role even before you write one word of copy: the design template. Well-designed templates for HTML emails, landing pages, thank you pages, fulfillment/confirmation emails, and other creative assets can provide a foundation for long-term email marketing success. Here then are some tips to keep in mind when designing templates for your email campaigns: 1. Plus they display more information at a glance (i.e. Keep graphics to a minimum. lead nurturing) or when you want to segment emails by product line or target audience. 3.

Tips for Fixing Email Template Code Problems Infographic

Puzzle Marketer

Remove gaps between images with the style tags line-spacing=”0″ and style=”display:block;” Pick a common font that your subscriber will have installed on their computer. The post Tips for Fixing Email Template Code Problems Infographic appeared first on Puzzle Marketer. Why do you need to check it on every device and email client? Seems a little overkill, no?

The Free Templates You Need for Visual Content Design

Hubspot

Templates, my friends. templates. And what's great about these templates is they're all built for software you probably already have on your computer: PowerPoint. Click here to download our full collection of free content creation templates all at once. All the Templates You Need for Visual Content Design. 5 Pre-Sized Social Media Cover Photo Templates ( Download Here ).

Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]

Hubspot

Download our pre-sized Facebook cover photo template for free here to help you create and optimize your Facebook cover photo. You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. Still not convinced?

Evangelizing a Content Marketing Program

more troubling, 85 percent of display ads are clicked on by 8. On a related note, 86 percent of consumers exhibit ban- ner blindness, unable to recall the last display ad they saw. structure their newsrooms, and provide a template for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III.

15 Customizable Infographic Templates for PowerPoint That Will Save You Time & Resources [Free Download]

Hubspot

In terms of visually displaying information, i nfographics serve as an ideal way to convey a complex idea in an interesting and manageable format. e've created 20 fully customizable infographic templates that will give you the inspiration and foundation you need to build your own infographics -- 15 templates in PowerPoint with an additional five versions in Adobe Illustrator.

How to Manage Your Marketing Budget [Free Templates]

Hubspot

” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire site to a new platform? Our latest free resource, 8 Budget Templates to Manage Your Marketing Spend , has got you covered. Included in our 8 Budget Templates bundle is a template to help you manage your website redesign. Website Redesign Budget Template.

55 Free Templates to Make Visual Content Creation Quick & Painless

Hubspot

Templates, my friends. templates. And what''s great about these templates is they''re all for software you probably have loaded onto your computer already: PowerPoint. The Marketer''s Crash Course in Visual Content Creation (+ 5 Social Media Cover Photo Templates). Download The Marketer''s Crash Course in Visual Content Creation (+ Social Media Cover Photo Templates).

5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]

Hubspot

And to help you get started, we''ve created 10 fabulous infographic templates you can download and use for free right within PowerPoint. Download your 10 free infographic templates right here. And in this post, we''ll highlight five of the infographic templates from the download and teach you some PowerPoint infographic creation basics along the way. We''re so glad you asked!

Coding an Email Template: Tips, Tactics & Trip-ups

Vertical Response

Designing an email template requires imaginative coding skills. When designing email templates, however, you have to take a step back to the proverbial stone age of coding, where basic font and style tags reign supreme, Javascript might as well not exist, and embedding things like videos or forms is risky. So why is email template coding different from the rest? First, if you’re not super comfortable with HTML code, you should stick with a graphical, aka WYSIWYG (what you see is what you get), editor for designing your templates. However, we’re here to help!

14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]

Hubspot

Get started creating effective PowerPoint presentations by downloading our 3 free PowerPoint PPT templates here. While you usually can get away with the default slide size for most presentations, you may need to adjust it for larger presentations on weirdly sized displays. Included in the Presenter View is an area for notes, a timer/clock, and a presentation display. Ta-da!

Content Methodology: A Best Practices Report

See a sample template below: Category % of. social content • Paid search and display Divisible Content Across Channels V. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. the stories.

How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

You use a template. That's why we created a free PPC campaign management template that will help you -- or if you're an agency, the clients you're running campaigns for -- set up a full-funnel campaign structure that follows PPC best practices. Alright, got your template handy? Tips for Using This Template. Finally, there's the tricky matter of the display URL.

How to Display Site Content Only Your Mobile Viewers Can See

Hubspot

Excel templates, workbooks, etc). Add the following code in the HTML <head> section of your page: <style type="text/css"> mobileShow { display: none;}. /* Smartphone Portrait and Landscape */. mobileShow { display: inline;}}. </style> Hide content on mobile devices. display: none;}. That’s not a number we can ignore. media only screen.

7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]

Hubspot

So to help you build good looking and high-converting landing pages, we wanted to share some design-related best practices -- and if you start a free HubSpot trial today, some free landing page templates that you can customize and start collecting leads from right within HubSpot ( click here to get started ). Let''s look at another example from the free templates we''re offering.

3 Ways the iPhone 6 Affects Your Emails & What to Do About It

Vertical Response

The iPhone 6 dons a 4.7-inch display and the iPhone 6 Plus comes with a whopping 5.5-inch screen. The iPhone 5 now seems small in comparison with its 4-inch display, and the iPhone 4 trailing behind with a 3.5-inch screen. More Pre-Header/Preview Space The larger screen sizes leave room for additional pre-header text to display in the inbox. Click here.”

Email 50

Content Marketing Playbook: Strategy and Roadmap

established template for how to proceed. CONSTRAINTS: For confidentiality reasons, the data must be displayed. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. emerge.

17 Do’s and Don’ts for Designing Inbox-Optimized Email Templates

Hubspot

Creating email templates for your company's email marketing sends can make your life a whole lot easier. Some companies opt to use their ESP's templates -- we certainly have a bevy to offer in HubSpot's email marketing tool that are inbox- and reader-friendly and optimized. 17 Tips & Tricks to Reference When Creating Email Marketing Templates. 1) K.I.S.S. Whoops. Hotmail.

URL 25

Why you need a mobile-native website today

Biznology

responsive designed website template often does a terrible job of maintaining the look and feel you wanted when you first designed your brand and your website because it generally gets out of the way of your content. Computer monitor iPad IPhone Personal computer Samsung Stereo display Even in 2015, a majority of the websites I audit are not mobile-compatible. Really? Like this post?

One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

The easiest way to make your emails responsive is to use one of the many email utilities and select an email template that was designed to be responsive. Mail Chimp is one of the newest email utilities with very easy-to-use templates. There are many other email programs, and I have to believe they’ve added responsive templates to their platforms. Contact New Incite today.

An Introductory Guide to Mobile for B2B Marketers

Act-On

We’re sure you’re already using email as part of lead generation campaigns, but is your email template optimized for mobile? Today, more emails are opened on mobile than on desktop, and using the desktop template means a bad experience for your recipient. Mobile Display Ads. Step 3: Set Up Mobile Display Campaign. Ready to go mobile? Let’s dive right in.

Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

Your web developer can change your site to recognize the device a visitor is using and adjust the display accordingly. Your developer can just change to a responsive template. But, for the most part, a template update on WordPress is a matter of changing the template and checking all pages and features to make sure that everything works and displays properly. 2.

Got Dynamics? Why You Need Act-On, Too

Act-On

Act-On displays inside the Dynamics dashboard, so the sales rep doesn’t have to leave the system of choice. Email templates crafted to match the messaging to the prospect’s pain make it easy for the sales team to reach out quickly and accurately. And in one of Act-On’s own surveys: Misaligned firms were more than twice as likely to report sales and/or marketing budget cuts.

Banners Have 99 Problems And A Click Ain’t One

B2B Marketing Insider

The banner ad display format is expected to grow 25% this year  to more than $12 Billion, despite the crazy insane lack of effectiveness. These infographic templates were made for free using the infographic maker  Venngage.). 1. The average click through rate of display ads is 0.1%.  ( DoubleClick ) . 2. 77% of Web display ads are never seen. Tweet This ]. Whoa!!! users.

The New Normal – Responsive Design

ANNUITAS

Its standard support is excellent, and all emails display as the designer intended. This allows designers to reference multiple images for an email campaign and automatically display the appropriate image for a specific device size. Even if they are on the go, the larger display will make for a much higher level of engagement. Now everybody is happy. This is big.

How to Optimize Your Emails for Gmail's New Image-Heavy Inbox

Hubspot

While Gmail uses an algorithm that tries to determine the most relevant image from your email to display , if it can''t find one it likes, your email will likely be shown with some icky alt text instead of an image -- like ours looks in the screenshot above. Designating Images on the Email Template Level. That way, you can add Gmail''s HTML markup to your email templates.

3 Powerful Ways to Kick-Start Your ABM Program and Get More Big Elephants

Vidyard

Instead, you could create a templated video and just customize the video splash-screen and first few seconds with company information. Be careful with this templated tactic, though. Use Video Engagement Data as a Precursor to Serve Predictive Display Ads. Why is ABM such a loved strategy? We all just need more and more (and more!) leads. Which is exactly where video fits in.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Ad Ready is in essence, a mini Trade Desk, because there is no minimal spend, meaning I can use the platform for display and retargeting for smaller clients of mine. 

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

What you may not have known is that most customers now access their email on these devices, which means that the existing email marketing methods you probably use will no longer work with these smaller devices, particularly because content that is designed to be displayed on a computer will not be viewable on a smartphone. Guest post by Alice Jenkins of How2become.

Trends 140

17 Data Visualization Tools & Resources You Should Bookmark

Hubspot

Now that you know where to find credible data, it’s time to start thinking about how you’re going to display that data in a way that works for your audience. It offers different infographic templates and tools for customizing your infographic. For more infographic help, check out our free infographic templates.). It gives your readers context. Check 'em out. Price: Free.

8 Tips for Improving Open Rates for B2B Sales and Marketing Emails

Sales Prospecting Perspectives

The templates should be created in partnership with marketing so they reflect the brand consistently while still delivering the personal touch. Prepare for the preview pane: The information that displays in the preview pane is a big part of the reason your message gets opened. Marketing emails lure the leads, and sales reels them in. Many of us get hundreds of emails every day.

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Sales Prospecting Perspectives

Streak also streamlines the process of writing repetitive emails with what they call “Snippets,” customizable email templates for each stage of the sales cycle. Email templates are helpful when sending out messages to mass recipients, but customizable templates are even more helpful for tailoring and personalizing your initial message for the prospect’s experience. 2.

What is The Right Vehicle to Drive Your Email Marketing Success?

Modern B2B Marketing

Your focus should be on building out your library of email content—not trying to figure out how it works. 4)  Template emails. Template emails are like rental cars: you can customize them to your exact needs. Here’s an example of a template email used by sales: Figure 4:  A Marketo Template Email Example. Fun fact: only 6.8 But bear with my analogy…).

6 Undeniable Reasons Why Your Website Should Be Responsive

Hubspot

There are two major methods for creating mobile websites: responsive design and mobile templates. Responsive design requires you only have one website that is coded to adapt to all screen sizes, no matter what the device the website''s being displayed on. In contrast, a mobile template is a completely separate entity requiring you to have a second, mobile-only website or subdomain.

Google to Businesses: You Have Until April 21st to Get Mobile Friendly

Synecore

Select a mobile template, theme, or design that’s consistent for all devices (i.e., There’s more: “’ Responsive web design ’ or RWD means that the page uses the same URL and the same code whether the user is on a desktop computer, tablet, or mobile phone – only the display adjusts or ‘responds’ according to the screen size. Dang…. Some Mobile-Friendly Advice. Image courtesy of Google.

Mobile 126

Smart Agency Tips: How to Design Better Websites for Your Clients

Act-On

Says Griffin, “That’s right… use these adjectives to search in Google Images, to see how other brands have chosen to display their unique personalities.”. She also recommends creating communication templates and/or guidelines for the different phases of the project (design, review, launch, and so forth). Template vs. original design. Agency marketers hear this all the time.

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). Email clients like the iPhone Mail app, Gmail, and Outlook will display the first few lines of text from the body of your email alongside the subject line. Click here to download 50 free CTA button templates to get you started. Invest in responsive email templates.

10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

This can be implemented in a variety of ways, and some interactive content platforms  even have built in templates for this. For example, take a look at Concur’s infographic below, which shows the rating system displayed on a landing page to gauge how a reader feels about their content piece. 3. Search for New Ways to Display Content. Why interactive? And a lengthy chart?

What are The Most Popular Social Media Tools?

Haley Marketing

Originally called Adobe Post, Spark Post is a mobile application available in the Apple App Store that allows users the opportunity to add templated text on top of a picture they have taken. Once inside the Relay dashboard, users have 539 social media image layouts and templates to choose from. Stop working harder and start working smarter. Create Stunning Graphics. Unsplash. Pablo.

Tools 38

10 simple tweaks to generate more sales through blogs

grow - Practical Marketing Solutions

Use Linked Within — This is a free app that displays thumbnails of similar blog posts at the bottom of each post (look below to see what I mean). Make sure your front door to the world is first class and with the number of low-cost templates out there, there really is no excuse for a bad blog design. On the social web we’re here to help, to listen, to serve. Integrate! 5.

Sales 109

10 Ways Real Brands Spiced Up Their LinkedIn Banner Images [SlideShare]

Hubspot

You''d be missing out on a great opportunity to put your brand on display and attract qualified contacts. We''ve also included image templates so you can be sure all of the images you upload to LinkedIn have the proper dimensions. We get it: It''s LinkedIn, the professional network. Business in the front … more business in the back. ” So, where do you start? Social Media

The Hidden Costs of Creative Work (and How to Budget for Them)

Hubspot

Yeah, that was me trying to come up with line items for a “Branding & Creative” budget template. This whole revelation about the hidden costs of creative work came about as I was putting together a collection of Excel budget templates. My strategy for creating these budget templates was simple. Let’s take a step back for a second. Click here! ). InVision).

What Has The SnapApp Product Team Been Up To All Summer?

SnapApp

You also have the option to not display a form at all for known prospects, automatically syncing their question/answer data into their lead record. Copy & Convert/Design Templates. In July we introduced a feature we’re calling “Copy & Convert” that allows you to recycle existing SnapApps and create Design Templates quickly and easily. Interactive Video. And lots more.