Bannerflow

APRIL 12, 2019

Time and time again we hear the question ‘isn’t display advertising dead’? Yet display advertising is not going away. So why do brands think that display advertising is no longer effective? What are the difficulties with display advertising? Of course, there are challenges to display advertising.

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Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. What is personalisation in display advertising? What is personalisation in display advertising?

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Content Standard

NOVEMBER 11, 2016

Fast forward a few years to today, though, and many content marketers are talking about the need for quality storytelling. Storytelling, while content based, still represents a shift in the paradigms of content marketing. Today, it’s not enough for content to be informative—it has to be engaging.

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Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. According to Coca-Cola, the corporate website is dead.

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Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. Social Media Case Studies content marketing gopro nokia social image of the week social media image of the week Video visual storytelling volkswagon'

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Hubspot

DECEMBER 10, 2018

Creating a window display is a lot like creating web content. Similarly, if you plop a standard mannequin dressed in a seasonal outfit in your window display, it won’t persuade anyone to shop at your store. Even though it’s a buzzword as old as the advertising industry, storytelling is a timeless skill.

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Display Examples Merchandising Tips 71

Bannerflow

JULY 15, 2019

Enabling exceptional display advertising is Bannerflow’s mission statement. In the end, the Bannerflow best spring display ad campaign of 2019 was awarded to Georg Jensen. The exclusive Danish jewellers were picked for their ability to craft masterful video campaigns for the smallest and most complicated display ad formats.

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Content Standard

FEBRUARY 20, 2024

GenAI can be prompted to mimic these qualities, but the output often displays critical flaws.) Verifiable, credible information is the bedrock of trust, regardless of its storyteller. But true engagement comes from unique perspectives, innovative storytelling, and a spark of originality that keeps your audience captivated.

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Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Distribution is now the key for effective storytelling. The upshot?

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Storytelling Mobile Advertising Advertising Agencies Startups 66

Marketing Insider Group

DECEMBER 29, 2020

Consider using strategic marketing tactics like retargeting campaigns, programmatic displays, customized videos, and social media. Brand Storytelling. Brand storytelling is nothing new, but it remains one of the most crucial trends to your business’s ongoing success. Every brand has a story to tell. Source: Gartner.

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Stevens & Tate

DECEMBER 20, 2022

” To get a better understanding of what augmented reality is, the following are a few examples of how it can be leveraged to improve your marketing efforts : Augmented Reality As Storytelling. Augmented reality provides the opportunity for more immersive storytelling. Check out this article to see how AI marketing effects SEO.

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Content Standard

FEBRUARY 21, 2019

And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy. 35 percent average click-through of Google’s display network. The post Social Media Stories Should Be the Focus of Every Digital Storytelling Strategy. Evolution of the Story Format. Here’s Why.

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KoMarketing Associates

APRIL 7, 2021

Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content?

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Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. Let’s take a look at why visual storytelling through UGC is an effective marketing tactic, and what it means for the travel industry. The post The Power of Visual Storytelling with UGC appeared first on Bound.

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Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. Let’s take a look at why visual storytelling through UGC is an effective marketing tactic, and what it means for the travel industry. Modern consumers are visual decision makers.

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Kaon

MARCH 13, 2018

Kaon recently partnered with MultiTaction to bring our virtual 3D product tours and interactive storytelling to life on vivid touch-screens designed to excite and drive user engagement. MultiTaction displays also can be oriented horizontally in a tabletop configuration. About MultiTaction.

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Outbrain

MARCH 25, 2020

At the core of Outbrain’s values is the art of storytelling, which is key to driving online engagement. Outbrain Carousel supports effective storytelling by showcasing up to 10 pieces of content in a seamless ad experience, encouraging discovery and interactions with new brands. What is Carousel Best Used For?

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Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Brand storytelling is a powerful marketing tool. In 2020, 87% of consumers read local business reviews online.

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Convince & Convert

SEPTEMBER 10, 2015

Many brands are embracing storytelling as a powerful strategy, but how many have taken that passion and channeled it into a debut novel? So the final episode of Breaking Bad seemed a perfect opportunity for Century 21 to weigh-in with a little tribute.” ” Enjoy a Sensory Experience with Land Rover’s Debut Novel.

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Display Brand Identity Branding Paid Search Agency 156

Martech

JULY 5, 2022

Volumetric storytelling is what we are talking about. Perhaps one good example of volumetric storytelling in action was the holographic appearances of Ukrainian president Volodymir Zelensky at various European diplomatic gatherings , or ABBA’s recent virtual concert in London. “I It’s okay to admit you never it called that before.

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Planning Storytelling Advertising Agencies Paid Search Agency 112

Webbiquity

JUNE 28, 2022

For example, they show how they assembled and placed displays of 300 elements for a grocery chain. Start with an attention-grabbing opening, then incorporate the seven elements of compelling storytelling to keep them reading through to the end. Image credit: Driveline. Tell a Story. Affiliate sales support small business.

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Salesforce Marketing Cloud

APRIL 22, 2024

As a certified Salesforce Platform App Builder, Administrator, and Advanced Administrator, Jessica used her online portfolio during her job search to showcase her love of learning and passion for creativity and storytelling. With my portfolio, I can showcase my work more in-depth than through LinkedIn or a resume alone.

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Outbrain

OCTOBER 2, 2018

In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. It is why the greatest public speakers often incorporate storytelling into their presentations. Moving from advertising to storytelling. Return of the long-form.

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Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights. Can you tell me more about that process?

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Anyword

JUNE 18, 2019

According to research done by Digiday, 88% of publishers are driving at least some of their revenue from branded content, making it the second most popular source of income after display advertising. The post 6 Things We Learned About Branded Content from our Storytelling Partners appeared first on Keywee. Source: Digiday+.

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Optinmonster

APRIL 8, 2024

They leverage their product description and visual storytelling to enhance the product’s value and entice potential customers into buying it. By displaying photos of each option side-by-side, shoppers can come to a much quicker purchasing decision about which wallet they want to buy.

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Marketing Insider Group

JULY 27, 2021

Using AR and VR, shoppers can peruse virtual storefronts and displays that mimic real in-person shopping experiences. Here’s a quick overview of Allen’s gaming framework for storytelling with AR and VR: Image Source. Think first about which of these strategies aligns best with the story your brand needs to tell to sell your product.

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Terms and Conditions Content Marketing Management Interactive Marketing 360

Bluetext

JANUARY 13, 2019

Since the dawn of the cognitive revolution, humans have been captivated by storytelling as a ritual to pass along information that was important to live, whether that was sitting around the campfire to hear tribal lore or making a memorable impression at your staff Christmas party. The medium is storytelling. Ready, Set… Animate.

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Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Getting your brand noticed is challenging with so many display ads scrambling for attention. Try different storytelling styles to see which your audience responds to best. But don’t get complacent.

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Bannerflow

SEPTEMBER 7, 2021

D avid Ogilvy’s Rolls Royce campaign from the late ‘50s and early ‘60s set the benchmark by blending a powerful storytelling narrative with iconic visuals. What Honda does in its ads, probably better than anyone else out there, is double-down on storytelling. Every ad has a powerful narrative arc. They play on intrigue and emotion.

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Advertisements Advertising Campaigns Effectiveness 98

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. Display: “Building a Solid Foundation for GDN Success” by Michelle Morgan. Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer. SMX East 2017, Day 1.

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SmartBrief - Marketing

FEBRUARY 8, 2024

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. This integration enables brands to build cohesive storytelling experiences that flow smoothly across various channels.

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Marketing Insider Group

OCTOBER 1, 2019

Harness the power of emotions and storytelling to make your content marketing more engaging. Make it easy to share your content and display like and share counts on your articles. Harness the Power of Storytelling. Quick Takeaways. Understanding what makes your customers tick is key to successfully marketing to them.

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Onalytica B2B

NOVEMBER 7, 2017

As customers, we’re constantly seeking confirmation of trust — and what better way to display authenticity to customers than by producing and distributing meaningful content as the CEO, Head of Customer Service, or any other positions that drive a brand? For instance, I share my many challenges , mistakes and successes as a solopreneur.

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Contently

FEBRUARY 2, 2021

Just about all companies are looking for marketers who excel at writing and storytelling. Both jobs involve putting words together well, but the essential skill sets required for a display ad campaign versus an e-book series are very different. web, email, blog, video). For ads, I want creativity. For content, I crave authority.

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Marketing Insider Group

SEPTEMBER 29, 2020

SPARK proudly displays its contributors, “a hand-selected group of ADP subject matter experts, entrepreneurs, business writers, and consultants” right on the homepage, demonstrating that its content is written by individuals with the experience and authority to provide real insights and actionable advice. The Journal by Intrepid Travel.

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Marketing Insider Group

OCTOBER 20, 2020

The solution for brands, therefore, is to display empathy with what their audience really cares about – and be authentic about it. Set clear content guidelines but place authentic storytelling at the center of your strategy. Mass advertising can help build brands, but authenticity is what makes them last. Tread wisely and firmly.

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