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Take back advertising revenues: digital boundaries can serve millions and earn billions

Biznology

Then the interface displays what the user wants to see and an illustration is ad-blocking. Antivirus and firewalls: viruses, spyware, Trojan horses, and some tracking cookies make “going online” risky. Some of the possible boundaries include: Displaying the user’s chosen interface, and keeping private what the user sees and does.

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Why Agencies Should Abandon Advertising and Invest in Owned Media

Hubspot

In 2015 alone, eMarketer found that display ads cost companies $4.6 billion was lost to malvertising, in which attack code is hidden in legitimate online advertising to spread a virus or spyware. This shift represents a much more efficient use of funds. billion in invalid traffic. Another $1.1

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Critics of these services refer to them as "spyware," though that term isn't really fair. The better services also use geo-location filtering to determine which city the visit came from, rather than providing only corporate headquarters information (e.g.,

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Getting More Out of Each Click, Part 2: Docmetrics

WebMarketCentral

Although the term "spyware" is unfair, these services still make some marketers uncomfortable as they are collecting information without the specific consent of visitors. Wouldn't it be great if there was a way to get a higher percentage of visitors to voluntarily provide you with their contact information?

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