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60% of Digital Marketing Spend Now Goes Toward Paid Channels

KoMarketing Associates

Gartner recently published “The State of Marketing Budget and Strategy 2022” report, and statistics suggested that the majority of digital marketing spend (60%) is now allocated to paid channels. is invested in digital display advertising as well. Specifically, 10.1% goes toward social advertising, while 9.8% Approximately 9.3%

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AI ad spending has skyrocketed this year

Martech

Advertisers are backing the AI boom with AI-related spending. Many are now spending on ads to promote these products and updates. Six percent of advertisers spent over $100,000 in AI ads, accounting for more than $36 million in ad spend. Digital display and paid social each received around $3 million in spend.

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Five Impactful Ways to Improve Brand Image Without Spending a Lot

Webbiquity

In turn, it displays the brand’s knowledge , portraying the company as trustworthy and smart. The post Five Impactful Ways to Improve Brand Image Without Spending a Lot appeared first on B2B Marketing Blog | Webbiquity. For example, Advantage Outfitters blogs to successfully raises awareness of its brand image.

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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. This substantial increase in ad spend is good news for publishers and ad platforms. Last year B2B digital ad spend was up 21.6%. growth is how it compares to digital ad spend overall.

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Digital ad spend growth drops to 7.8% this year

Martech

digital ad spend is only expected to increase 7.8% Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. Overall media spending is only expected to increase 3.8%

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Ad Display Best Practices—Where You Should Spend

PureB2B

There are a ton of digital ad display options out there, but how do you do know which one fits what you’re looking for? Furthermore, how will you know if it’ll be worth the spend? What Are Your Display Options? At a first glance, you may think that the ad display space is crowded- you’re right, it definitely is.

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Ad Display Best Practices- Where You Should Spend

PureB2B

There are a ton of digital ad display options out there, but how do you do know which one fits what you’re looking for? Furthermore, how will you know if it’ll be worth the spend? What Are Your Display Options? At a first glance, you may think that the ad display space is crowded- you’re right, it definitely is.

Display 62