60% of Digital Marketing Spend Now Goes Toward Paid Channels
KoMarketing Associates
JULY 6, 2022
Gartner recently published “The State of Marketing Budget and Strategy 2022” report, and statistics suggested that the majority of digital marketing spend (60%) is now allocated to paid channels. is invested in digital display advertising as well. Specifically, 10.1% goes toward social advertising, while 9.8% Approximately 9.3%
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