ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. After all, content is the “fuel” that drives the social media engine, right?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

APRIL 12, 2013

Among seven myths that undermine b2b marketing success, Glass also suggests too much emphasis on last-click attribution, ignoring the power of display ads together with direct response, and more concern about getting in front of the right company instead of the right people.

PointClear 120

PointClear B2B Marketing CMO Marketing Management 120

ViewPoint

MAY 14, 2013

At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Due to technical difficulties only one side of the video will display.). Social Selling & Personal Branding. The Battle for Customer Attention.

Cost per Acquisition 120

Cost per Acquisition Top of Funnel Peer-to-peer Barriers 120

ViewPoint

NOVEMBER 12, 2013

Due to technical difficulties only Matt''s video will display during this interview.). They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. Here is the entirety of our discussion, and below are some highlights.

Paid Search Agency 120

Paid Search Agency Marketing Leads Marketing Qualified Leads Leads 120

ViewPoint

JANUARY 31, 2013

They’re social. Inside sales superheroes may seem relatively rare now, but sales leaders will look for more consistent displays of superhero skills as they winnow their teams based on sales performance. She goes on to say, “They’re virtual. They’re mobile,”. Their skill sets are something we have to open up and start looking for.”

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

MARCH 19, 2015

I n 2015, however, it is projected to grow slower than display advertising and search. 5) Mobile and Social Targeting: Most people are using their phones to shop, but not necessarily purchasing on them. 2) Newspapers and Magazines: We all know that newspapers and magazines are in a tailspin, but is that entirely accurate?

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

ViewPoint

MAY 7, 2013

Tony feels that, due to social media collaboration, even the standard labels for the players are becoming a bit outdated. There is an identifiable pattern and a different persona displayed when someone makes the transition from lead to potential buyer. Don''t Treat Your Leads Like Buyers.

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120