Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow
Optinmonster
OCTOBER 17, 2023
An IDI can be conducted over the phone, in person, or via webcam, using services like Skype or Zoom. Now that more people are comfortable with Zoom and Skype, online focus groups are more accessible than ever before. These qualitative studies highlight problems with shelf displays, clutter, or out-of-stock products.
Let's personalize your content