Digital B2B Marketing

AUGUST 26, 2013

For instance, will you be able to target companies that have visited your site (retargeting) or even target companies, including competitors, as an interest in the advertising platform? Both sites that loaded include the company follow button. Will LinkedIn allow this information to be used by advertisers?

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Digital B2B Marketing

OCTOBER 15, 2013

StumbleUpon’s paid program delivers traffic directly to your site, they never even click. On sites like Reddit and StumbleUpon, your traditional content may be unwelcome and your form simply won’t work. What if you could integrate links to your content in other sites, not as ads but as related or additional content?

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

MARCH 25, 2013

Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Buy your keywords in the text of articles on news and content sites. Retargeting doesn’t have to stop with your site traffic. You can also include competitors products that may be restricted in traditional search.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Digital B2B Marketing

JANUARY 15, 2013

I rarely stumble across a site that isn’t functional on my smartphone, even if it doesn’t have a mobile-specific version. My old BlackBerry struggled to display the simplest WAP page (it would be about 5 years old if it was still living). Websites are more mobile accessible. Mobile devices are more capable.

Cable 100

Cable Mobile Marketing Internet Marketing Display 100

Digital B2B Marketing

FEBRUARY 23, 2012

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Finding Tweets using Twitter Search For a small site or blog, the better solution is to search for your domain using Twitter Search.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

APRIL 29, 2014

Hubspot gets more than 1 million visitors a month to their site and nearly 750,000 leads a year. Branded content is delivering the results advertisers are looking for, and native publishing is one of the easiest ways to start creating branded content and ensure it is actually seen by your audience.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

Digital B2B Marketing

DECEMBER 22, 2011

Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. Creative and measurement will need to shift quickly to meet the new requirements. Demand generation 9. Marketing Automation 11.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100