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B2B Memes

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Rethinking the Role of “Advertisers”

B2B Memes

One in particular stood out for me: Call it underwriting, sponsorship, or share of voice, Quartz is leaping over the littered landscape of impression-based display advertising and selling sponsorships. As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”.

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Rethinking the Role of “Advertisers”

B2B Memes

One in particular stood out for me: Call it underwriting, sponsorship, or share of voice, Quartz is leaping over the littered landscape of impression-based display advertising and selling sponsorships. As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”.

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Another Nail in the RSS Coffin

B2B Memes

Rather than subscribing to unmoderated streams of content from sites that only sometimes have articles that interest me, I can now directly read what the Twitter users I follow write or recommend. The site is supported by display ads by Google, which to my eye fit in fairly well with the content. list view (click to enlarge).

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