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B2B Marketing Traction

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Why a Square Logo is Better for Online Marketing

B2B Marketing Traction

Because more and more online and electronic logos display best in a square format. For example, a logo that is horizontal must be reduced to a small size to fit in your email signature line (and to avoid having a large graphic in your email). As a result, the company name in the logo may not be legible.

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3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

I scanned the email subject line, introduction, body content and signature line, and I still had no idea what the company did. Your brand should be prominently displayed at the top of the email. A few days ago I got an email from a company announcing their name change. Wow, this company missed a big opportunity.