Anything Goes Marketing

NOVEMBER 11, 2007

That's exactly what was done here and was the reason that the "from line" and email signature were dynamically generated for the specific email recipient. link was not used at the top of the follow up email so the first text is displayed at the top of the email is "Hi Sam". Dynamic Personalization Part 2: The recipient.

Response Rate 100

Response Rate Personalization Tips Marketing Management 100

Anything Goes Marketing

JUNE 29, 2009

I’ve already discussed the first part which is personalizing the sender and signature of email or direct mail communications. This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. Why is this part so difficult?

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

FEBRUARY 21, 2009

Here is a quick timeline to trace how far marketers have come by displaying how past autoresponders appeared: 1. Once the person opens the email, have a signature that includes a real person's name and contact information. The Traditional Email Autoresponder Thanks for registering. Email Autoresponder 1.0

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100