Webbiquity

SEPTEMBER 30, 2014

Your Guide to Targeting Prospects on Google’s Display Network (Part 1) by The Daily Egg. Crowded SERPs, Top-Heavy Ad Positions, and What It All Means for Your PPC Campaigns by ClickZ. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. by Search Engine Land.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords Marketing Analytics Tools 100

Webbiquity

OCTOBER 16, 2012

62% say they do not want social results included on search engine result pages (SERPs), while just 19% do. If social results are going to be included on SERPs, consumers prefer Bing’s layout (social off to the right side) rather than Google’s layout (social mixed with organic results), 63% to 37%. Search Engine Watch ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

SEPTEMBER 4, 2012

Rank is not “dead” as the authors claim; true, with Google experimenting more with image results, additional ad placements , personalized search, and even displaying email results on SERPs , rank doesn’t have quite the unique value that it once did.

Social Media 100

Social Media Media B2B Lead Ranking 100

Webbiquity

FEBRUARY 13, 2012

Eric Wortman explains what Google sitelinks are, how they work, when Google displays them, what this means for your company website, and what you can do to take advantage of this expanded real estate now available on page one of Google results. ” Understanding Google’s new sitelinks by Pure Visibility.

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Webbiquity

JULY 24, 2012

But with search results page display changes being made by Google and other search engines to emphasize paid results over organic, at least for “commercial” searches, it’s important for any business that relies on online lead generation or sales to evaluate.

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Webbiquity

DECEMBER 19, 2017

Both developments are based on continuing changes by Google in terms of its core search algorithm, display page layout, and improved AdWords targeting, as well as the increasing importance of mobile and voice search.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

NOVEMBER 12, 2013

trillion display ads served up last year. This despite the fact that 80% of SMB websites don’t display links to the company’s social networks. When a paid listing appears on a SERP with the top organic listing for the same keyword, the organic result gets 60% of the clicks on average and the paid link 40% of clicks.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

trillion display ads served up last year. This despite the fact that 80% of SMB websites don’t display links to the company’s social networks. When a paid listing appears on a SERP with the top organic listing for the same keyword, the organic result gets 60% of the clicks on average and the paid link 40% of clicks.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100