WebMarketCentral

AUGUST 5, 2009

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.

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Blogger Adsense RSS Tagging 20

WebMarketCentral

JUNE 3, 2009

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 10, 2008

But what separates SMO from SEO is that search engine optimization is about owning a top spot in the search engines for your website on a specific term, while social media optimization is about owning the entire first page of the search engines for multiple sites that point back to you for a specific term.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

OCTOBER 1, 2008

Death to SEOs In order to determine how well their tactics are working (and to report results to clients), SEO practitioners use automated tools to determine how well a specific web site is showing up, for a number of different search phrases, across the major search engines. That's not the only way Google messes with SEOs.

Practices 20

Practices Google Adwords Advertising Agencies 20

WebMarketCentral

NOVEMBER 10, 2009

Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

JANUARY 15, 2007

Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time. A great tool for monitoring the results of your SEO efforts.

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

NOVEMBER 30, 2007

The most popular test was dynamic pages—changing the information displayed on the landing page to reflect the exact search term.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

SEPTEMBER 2, 2008

Other than the date field problem, I have now have a cool widget that shows this client (this is actual client SEO data BTW) how organic search visits to their site have increased since the end of last year. UPDATE Scott from Widgenie responded quickly to my technical difficulties and sent me a fix.

Salesforce.com 20

Salesforce.com Business Vendors Tagging 20

WebMarketCentral

JANUARY 16, 2008

On the other hand, displaying your industry knowledge and providing insightful input to the conversation will make those at the table want to learn more from you. They are talking about your industry, and you quickly realize that some of those you've just met are potential future customers.

Social Media 20

Social Media Web 2.0 Digg Social Marketing 20

WebMarketCentral

DECEMBER 8, 2008

These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

JANUARY 14, 2008

The first step in any SEO effort is determining the right keywords and key phrases to optimize on—making sure the search terms chosen contain the words that your customers and prospects use when looking for a product or service like yours, and that the terms you optimize on actually get a reasonable amount of search activity.

Keywords 20

Keywords Research SEO Tools 20

WebMarketCentral

MAY 27, 2008

SEOs and online advertisers can no longer dismiss the search giant's recent acting up as "just a phase," or a bit of eccentricity; it's time for some tough love. For most SEOs and general web surfers Dewey was extremely easy to spot. This very unfortunate fact sent many SEOs into panic mode. Yes, our friend Google is in need of.an

Google 20

Google Marketing Analytics Tools Lead Scoring Lead Ranking 20

WebMarketCentral

AUGUST 3, 2009

Helpful Firefox plugins and SEO analytics tools. It also lets you create Javascript widgets for your blog or site that display headlines from your custom feed, and does it all with a simple, straightforward interface. A low-cost web analytics package with features that can't be matched by that free one everybody uses.

Tools 20

Tools Best Practices SEM Adwords 20

WebMarketCentral

NOVEMBER 10, 2008

The company also offers tools for both displaying and buying online ads. Monitter Inspired by TweetDeck , Monitter is a real-time Twitter monitor that lets you keep track of live posts for any three keywords you enter, plus filter the display by geographic location or language (English, Spanish, and German).

Tools 20

Tools RSS Digg Aggregators 20

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Nest, click the Page Types tab where you can control the display of your ads on parked domains, forums and other types of sites.

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

MARCH 11, 2008

Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy.

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20

WebMarketCentral

JANUARY 22, 2008

Use These 5 Steps to Triple Your Conversion Rate by Tropical SEO Applicable to both SEO and SEM, this post provides five (well, four really) tips to significantly improve the conversion of site visitors to buyers or leads including conducting a site audit, rewriting selected content, and of course testing everything.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

WebMarketCentral

DECEMBER 4, 2008

by iMedia Connection Neal Leavitt reports on a recent study by market research firm Borrell Associates which contends that while spending on online display ads and search advertising will soon peak then begin falling, expenditures on online promotions (e.g., Is online advertising losing its luster?

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Research Paid Search Agency Best Practices Internet Marketing 20