WebMarketCentral

JANUARY 9, 2008

Free SEO Tools Search Engine Spider Simulator from the Webconfs SEO Toolset Spiders and people don't see things the same way. For example, Flash content, Javascript and images are invisible to search engines. See your site through the eyes of a (search engine) spider with this free tool.

Analysis 20

Analysis SEO Tools SEM 20

WebMarketCentral

JANUARY 26, 2009

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Brown , consultant and natural search marketing strategist for Netconcepts , reviews Link Counter , a simple tool to help evaluate links on any website.

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

MARCH 2, 2009

Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president of Search Influence, shares his presentation from the San Francisco for SMX Local Mobile event. His deck actually covers the organic search marketinging basics—keywords, content and links.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

JANUARY 15, 2007

Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time. Note that this tool works much better with IE than with FireFox.

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

SEPTEMBER 10, 2008

But what separates SMO from SEO is that search engine optimization is about owning a top spot in the search engines for your website on a specific term, while social media optimization is about owning the entire first page of the search engines for multiple sites that point back to you for a specific term.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

JANUARY 29, 2007

Search Marketing remain the gorillas of online advertising, there are a considerable number of alternatives for generating exposure and clicks. Advertising.com Search, behavioral, and database marketing services for online advertisers. Commission Junction Affiliate marketing and managed search advertising for B2C retailers.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Marketing Management 20

WebMarketCentral

OCTOBER 1, 2008

But the search giant seems to be doing everything it can lately to alienate all of its core constituencies. In fact, Google doesn't even like it if it thinks your query "looks similar" to automated requests —it will then limit the number of pages of search results it displays to you and give you a really scary error message.

Practices 20

Practices Google Adwords Advertising Agencies 20

WebMarketCentral

JUNE 3, 2009

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

MAY 10, 2007

Tailrank A useful tool for tracking and searching blogs, but not really a social tagging site. Wink The self-proclaimed "people search engine," Wink is more useful for promoting yourself than your company. Interesting to the right demographic, but not applicable for general business use.

Web 2.0 20

Web 2.0 Tagging Peer-to-peer RSS 20

WebMarketCentral

NOVEMBER 12, 2008

Forrester guru Jeremiah Owyang recommends desktop client Twhirl and search tool Tweetscan among his list of essential Twitter tools. After all, alternative search engines have been trying to take the death-by-a-thousand-small-bites approach to knocking off Google for years without diminishing the search giant's dominance.

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

APRIL 29, 2008

Writing a couple of posts per month (or less) is not conducive to getting traction with search engines, RSS subscribers or other bloggers. Given her stature, she could perhaps be forgiven a bit of arrogance; yet neither her blog nor her approachable and charming personality display a bit of it.

Blogger 20

Blogger RSS Ethics Tagging 20

WebMarketCentral

DECEMBER 18, 2008

How do you maximize the return on the investment you've made not only in producing valuable white papers and other content, but also in driving traffic to it through search engine advertising, email marketing, banner ads and other media?

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

AUGUST 3, 2009

A search engine just for faces. Facesaerch Facesaerch (yes, that's the correct spelling) is just what its name implies: a search engine specifically for faces. A low-cost web analytics package with features that can't be matched by that free one everybody uses. An easy tool for automatically creating music videos.

Tools 20

Tools Best Practices SEM Adwords 20

WebMarketCentral

MAY 27, 2008

I say that not to be in any way disparaging of the world's most important search engine and online advertising platform (after all, this is a Blogger blog), but rather out of sincere, heartfelt concern. But it doesn't; it's not unusual for Google to return wildly different results for arcane and extremely similar search terms.

Google 20

Google Marketing Analytics Tools Lead Scoring Lead Ranking 20

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Used properly, content networks can add significantly to paid search lead generation. Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

NOVEMBER 10, 2008

Included here are some interesting new tools for getting more out of search, reflecting your personality on Twitter, collaborating with teammates online, writing blog posts more efficiently, accessing your home or office desktop PC from the road, and more. The company also offers tools for both displaying and buying online ads.

Tools 20

Tools RSS Digg Aggregators 20

WebMarketCentral

JANUARY 14, 2008

The first step in any SEO effort is determining the right keywords and key phrases to optimize on—making sure the search terms chosen contain the words that your customers and prospects use when looking for a product or service like yours, and that the terms you optimize on actually get a reasonable amount of search activity.

Keywords 20

Keywords Research SEO Tools 20

WebMarketCentral

MARCH 11, 2008

A bedtime story about search engines. The GoogleBalt's Great American Road Trip: Five Street-View Optimization Tips by MediaPost Search Insider With Google driving the country gathering scenes for its Street View maps , Rob Garner outlines five things you may want to do (e.g., Sell your soul on eBay. Buy trash at Target.

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20

WebMarketCentral

JANUARY 22, 2008

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

WebMarketCentral

DECEMBER 4, 2008

What are the top uses of the Internet after email and search? Pew/Internet Search Engine Use Report by MIT Technology Review A high-level overview of a recent study of search engine use conducted by the Pew Internet and American Life Project. Search engines are now used on daily basis by half of all Internet users.

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20