Trending Sources

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. But such integrated solutions are rarely comprehensive. pricing.

Private Social Networks and the “Bathroom Moment”

It's All About Revenue

And that trait was on full display when he was designing Pixar’s headquarters and demanded that there be only two bathrooms located in a central spot. Our own CEO likes to refer to Salesforce.com’s Chatter as “my Twitter.”. This is the reason we partnered with Salesforce.com to integrate Chatter, a social networking platform for the enterprise , into our marketing automation platform. Social Media b2b marketing Chatter marketing automation sales and marketing sales and marketing alignment salesforce.com social businessThis is where private social networks can shine.

Enabling Sales: Change the Point of View

Fathom

One of the most common questions I hear from sales managers is: “What is one of the best ways my sales reps can manage their day more efficiently by using salesforce.com?” If you click on the accounts tab, there is a drop-down that says View  where you select what set of data to display from accounts.  . Choose your displayed info  . Sales Operations inline editing salesforce list views Salesforce.com SFDC ” Pulling reports? Probably not. That’s why there are analysts and dashboards. Creating more more more dashboards? Creating automation?

View 18

Marketing Automation Systems are on the Rise

Webbiquity

The system can either send out emails automatically or pass through an approval system to ensure relevance. A web display marketing campaign used to require hours of research to find relevant sites at appropriate rates. Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. What is Marketing Automation?

ReadyPulse Named Winner of Red Herring’s Top 100 North America Award

ReadyPulse

Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, Palo Alto Networks and eBay would change the way we live and work. “In 2016, selecting the top achievers was extremely difficult,” said Alex Vieux, publisher and CEO of Red Herring. The company’s award-winning, patented technology delivers social influencers, campaigns, ambassador programs, in-depth analytics and social content displays for hundreds of the world’s leading brands. SAN CARLOS, Calif.–ReadyPulse, –ReadyPulse, Inc.,

Skype 27

What is Dreamforce? #DF11

It's All About Revenue

Established nine years ago by CRM provider Salesforce.com, Dreamforce has transformed from an event for customers into an annual pilgrimage for those throughout the cloud computing industry. Registeration for Dreamforce 2011 is up above 42,000, according to Salesforce.com CEO Marc Benioff. But you may be asking, “What is Dreamforce?”. There’s the short answer and a longer answer.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho. Although this approach is popular, there are others.

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

6Sense wouldn''t be a CDP if it merely displayed its data on a CRM screen without letting the CRM system import it. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. 6Sense can also display the information on screen to help guide sales conversations, although it doesn’t (yet) recommend specific talking points. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.)

Teradata Adds a Data Management Platform To Its Marketing Cloud.Who Will Be Next?

Customer Experience Matrix

already expected the other cloud vendors to do this eventually; now I expect that will happen even sooner. I’m looking at you, Salesforce.com. Teradata on Tuesday announced it is adding a data management platform (DMP) to its marketing cloud through the acquisition of Netherlands-based FLXone. This is interesting on several levels, including: - It makes Teradata the third of the big marketing cloud vendors to add a DMP, joining Oracle DMP (BlueKai) and Adobe Audience Manager. The process takes 24 hours.) Of course, we’ll see what Teradata actually delivers in this regard.

Salesforce.com's "No Software" Mantra: More Effective Than They Know

WebMarketCentral

From its beginnings, Salesforce.com has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line. While the application service provider (ASP) or software-as-a-service (SaaS) model in general has never lived up to its initial hype, among consumers or business users, Salesforce.com has enjoyed impressive success with it. Salesforce.com has apparently succeeded at making "software" a nasty word for many of these firms, almost like a racial slur or a misogynistic anachronism not to be uttered in polite company.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. This borders on integration of Web display with marketing automation, an extremely important trend. My main reaction was, what’s new? Fair enough.

eTrigue Puts a New Interface on Mature Marketing Automation Features

Customer Experience Matrix

Here’s a state-of-the-art version from Eloqua: This has the advantage of displaying the exact flow of leads, including branches that split apart and come together. This works directly from a Salesforce.com database, using the Salesforce.com email engine but applying eTrigue email authoring, campaign structures, Web tracking, and lead scores. The answer is a definite…maybe.

10 Excel Tricks Every Marketer Should Know

Hubspot

frequency distribution displays the number of data points that fall within specified ranges in a sample. When you plot your data on a chart, add a trendline (common trendline models are linear and exponential), and then display the R 2 value, you will see a number between 0 and 1. Google, Hubspot, Salesforce.com). Excel is a useful tool for a number of marketing tasks.

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. And it’s no wonder. Please share them with us!

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

think the more important reason is that Spark gives Marketo a way to speak to small businesses with the distinct language and evangelistic fervor displayed by small business specialists. With its $750 price, no shopping cart, and a reliance Salesforce.com for CRM, Spark appeals to a different market of slightly larger companies. Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. So the news here is price. In other words, this is a price cut.

Gainsight Gives Customer Success Managers a Database of Their Own

Customer Experience Matrix

It tracks this over time and uses the information in a variety of ways: to profile and summarize the health of each account; to send alerts about problems or opportunities; to display trends in usage, satisfaction, and other measures; and to analyze the customer base by relationship stage, revenue range, and other factors. This post is not about that company.

B2B Videos: Go Beyond Humdrum

Savvy B2B Marketing

The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. And it’s no wonder. Please share them with us!

Video 39

YesPath Takes Its Own Route to Managing ABM Journeys

Customer Experience Matrix

YesPath can then reach those companies and individuals through a just-announced integration with the Madison Logic display ad network, which shares the Bombora cookies. Model inputs include content consumption as sourced from Bombora, behaviors captured by a YesPath Javascript tag on the marketers’ own Web site and emails, and campaign responses imported from CRM ( Salesforce.com only so far) and marketing automation (the first integration will be announced shortly). Most of these tools will eventually add ABM features if they don’t have them already. persona-based programs.

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Outside the DMP itself, DemandBase can store content and decision rules to guide bidding and select which ad is displayed to each account. The pool was originally used to target display advertising and retarget site visitors by sending them ads on other sites. These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase.

Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results

Customer Experience Matrix

Measurement: Azalead offers a summary dashboard and more detailed information on retargeting, display ads, and Web site visitors. Azalead has API-level integration with Salesforce.com and Microsoft Dynamics CRM. Account Based Marketing. Perhaps you’ve heard of it? You can download them both here. market. We’ll start with an overview of what Azalead does. million impressions.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com. dashboard lets users pick widgets to display selected information. Its primary clients were then, and still remain, digital marketing agencies. That''s theme number three.

Four Interesting Trends from Dreamforce

Digital Body Language

Last week I had the pleasure of wandering the floor at Dreamforce, Salesforce.com ’s annual conference. As the SaaS conference of the year, it’s a great time to get a pulse on how everyone is thinking about the next few years. This year, I spent a lot of time talking with the exhibiting ISVs, both large and small, and as I did so, I found a few key themes that resonated.

Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. Mintigo will determine which attributes correlate with group membership, display the most important ones in reports, and use the findings in predictive models that score the entire database on likelihood of purchase or response. More advanced technology does exist.

The State of Marketing Technology in Asia

It's All About Revenue

For example, data from search and display advertising should be used to shape your content strategy. Salesforce.com or other CRM systems should be integrated with outbound messaging. Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies for a New Asia. David is a strong advocate for the business value that marketing and communications add at every level of the sales funnel, from building brand awareness, to engaging customers, to driving sales, to CRM.

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

The entire sequence is built in Kwanzoo and deployed as a code snippet which displays the survey and calls the subsequence pages from Kwanzoo when appropriate. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. Here’s the story. True enough.

The RIGHT Way to Weave Product Mentions Into Your Marketing

Hubspot

But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. The key to doing it in an "inbound" way is figuring out how to display the value your product has to your leads. Everyone wants to market their product like Apple. No surprise there. And you know what? We learned a thing or two about product marketing there, too. Makes sense. Me too.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. With CSS you can create rules to tell your website how you want it to display information. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser''s keyword list, which they submit to the search engine ahead of time. Have you ever heard an acronym but you didn''t know what it meant?

Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. A new user interface is planned for next year. The system might need several responses to display multiple ads on a Web page or to give a call center agent some choices. Let’s start with the marketing automation product, Infor Epiphany Marketing.

B2C 45

The Consumerization of the Enterprise App

It's All About Revenue

Salesforce.com’s Chatter app and Yammer provide the same kind of real-time collaboration for the enterprise. Built using HTML 5, customers can simply pull in pre-made assets like emails and landing forms onto a whiteboard-like display and automate the messaging of that content based on prospects’ behavior. by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for a first look at what might be the “next big thing.”. But novelty is rarely enough. Mindjet.

The Ultimate Guide to Creating Compelling Case Studies

Hubspot

Salesforce.com displays their case study content in short, easy to read bullet points, while Microsoft uses the opportunity to tell an engaging story in a long format. When shopping for a new product or service, who do you trust the most? The sales guy, or the customer who has already used the product or service? and obviously seeing fantastic results! Part 2: Talk About the Solution.

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Replace static ads with viral pay-per-click (PPC) displays. Salesforce.com does a great job of creating its own video network , but why not take it even further and organize your site into subject-specific channels?  by Jon Miller Online video is exploding.  Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Leverage social media.

Video 25

The Inbound Way to Do Trade Show Marketing

Hubspot

You put your logo in a few pre-assigned areas, place your handouts in the stand, and display images of your product or service on your LCD TV. For example, this is what HubSpot did at Salesforce.com's Dreamforce trade show: 5. Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. Set Your Trade Show Marketing Goals.

6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention. To do so, we displayed unicorns (which were connected to the theme of our campaign there) at our booths to interest passersby, and we also positioned large screens that displayed funny, high quality videos delivering our campaign's message: marketing facts vs. fantasies. At the conference, we created a leaderboard showing the top-ranked companies and displayed it on one of our television sets as people passed by.

A B2B Perspective of Dreamforce

ANNUITAS

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining.  I mean, who doesn’t like Will.i.am, Cake (thank you to Silverpop ), Metallica and more parties that one can possibly handle. Observation 1:  Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. However, there was quite a buzz as many tried to discover which marketing automation platform Salesforce.com decided to purchase for their own use.