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Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For many smaller companies, a suite like Adobe, Oracle , IBM , , SAS , or Teradata isn’t an option and would be overkill if it were. Integration is currently available for CRM, Marketo , and HubSpot , with plans to add Pardot and Oracle Eloqua shortly. - b2b display advertising b2b marketing marketing automation terminus

Private Social Networks and the “Bathroom Moment”

It's All About Revenue

And that trait was on full display when he was designing Pixar’s headquarters and demanded that there be only two bathrooms located in a central spot. Our own CEO likes to refer to’s Chatter as “my Twitter.”. This is the reason we partnered with to integrate Chatter, a social networking platform for the enterprise , into our marketing automation platform. Social Media b2b marketing Chatter marketing automation sales and marketing sales and marketing alignment social businessThis is where private social networks can shine.

Enabling Sales: Change the Point of View


One of the most common questions I hear from sales managers is: “What is one of the best ways my sales reps can manage their day more efficiently by using” If you click on the accounts tab, there is a drop-down that says View where you select what set of data to display from accounts. . Choose your displayed info . Sales Operations inline editing salesforce list views SFDC ” Pulling reports? Probably not. That’s why there are analysts and dashboards. Creating more more more dashboards? Creating automation?

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Marketing Automation Systems are on the Rise


A web display marketing campaign used to require hours of research to find relevant sites at appropriate rates. Marketing Automation and Demand Generation b2b marketing tactics email service providers marketing automation software marketing automation systems Marketo Microsoft Dynamics Raab Associates what is marketing automationGuest post by Gene Morris.

eTrigue Puts a New Interface on Mature Marketing Automation Features

Customer Experience Matrix

Here’s a state-of-the-art version from Eloqua: This has the advantage of displaying the exact flow of leads, including branches that split apart and come together. This works directly from a database, using the email engine but applying eTrigue email authoring, campaign structures, Web tracking, and lead scores. The answer is a definite…maybe.

The 14 Best Marketing Automation Tools


Now owned by and tightly integrated with, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Enables marketers to create campaigns across channels including email, display search, video, and mobile, combined with lead management/nurturing and sales acceleration features. 1) Marketo. 2) HubSpot.

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What is Dreamforce? #DF11

It's All About Revenue

Established nine years ago by CRM provider, Dreamforce has transformed from an event for customers into an annual pilgrimage for those throughout the cloud computing industry. Registeration for Dreamforce 2011 is up above 42,000, according to CEO Marc Benioff. But you may be asking, “What is Dreamforce?”. There’s the short answer and a longer answer.

Teradata Adds a Data Management Platform To Its Marketing Cloud.Who Will Be Next?

Customer Experience Matrix

I’m looking at you, In fact, Adobe just last week briefed analysts on a new batch integration that pushes Campaign data into Audience Manager to build display advertising lookalike audiences. Teradata on Tuesday announced it is adding a data management platform (DMP) to its marketing cloud through the acquisition of Netherlands-based FLXone. This is interesting on several levels, including: - It makes Teradata the third of the big marketing cloud vendors to add a DMP, joining Oracle DMP (BlueKai) and Adobe Audience Manager. The process takes 24 hours.)

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

Tactics can be tied to Workfront for project management, filtered on pretty much any attribute, and displayed on a Gantt chart-style calendar. Integration with Oracle Eloqua and lets a new tactic automatically create a corresponding campaign in either system. This coordination includes both gathering data from multiple sources and sending messages through other systems.'s "No Software" Mantra: More Effective Than They Know


From its beginnings, has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line. While the application service provider (ASP) or software-as-a-service (SaaS) model in general has never lived up to its initial hype, among consumers or business users, has enjoyed impressive success with it. has apparently succeeded at making "software" a nasty word for many of these firms, almost like a racial slur or a misogynistic anachronism not to be uttered in polite company.

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

6Sense wouldn''t be a CDP if it merely displayed its data on a CRM screen without letting the CRM system import it. Standard integrations are available for , Oracle Eloqua and Marketo. 6Sense can also display the information on screen to help guide sales conversations, although it doesn’t (yet) recommend specific talking points. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.)

The 29 Best Social Media Monitoring Tools


For sites that don’t display social media share button numbers, just paste the web address into SharedCount. Live TV dashboard software that enables you to build dashboards that show live progress towards goals; integrates with Google Analytics, Buffer, Facebook, MailChimp, HubSpot, mixpanel, Twitter, Trello, and other data sources. These tools can help you find out.

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B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. And it’s no wonder. Please share them with us!

10 Excel Tricks Every Marketer Should Know


A frequency distribution displays the number of data points that fall within specified ranges in a sample. When you plot your data on a chart, add a trendline (common trendline models are linear and exponential), and then display the R 2 value, you will see a number between 0 and 1. Google, Hubspot, Excel is a useful tool for a number of marketing tasks.

ReadyPulse Named Winner of Red Herring’s Top 100 North America Award


Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, Palo Alto Networks and eBay would change the way we live and work. “In The company’s award-winning, patented technology delivers social influencers, campaigns, ambassador programs, in-depth analytics and social content displays for hundreds of the world’s leading brands. SAN CARLOS, Calif.–ReadyPulse, –ReadyPulse, Inc., People Trust People, not Ads. Since 1996, Red Herring has kept tabs on these up-and-comers. About ReadyPulse.

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Gainsight Gives Customer Success Managers a Database of Their Own

Customer Experience Matrix

It tracks this over time and uses the information in a variety of ways: to profile and summarize the health of each account; to send alerts about problems or opportunities; to display trends in usage, satisfaction, and other measures; and to analyze the customer base by relationship stage, revenue range, and other factors. This post is not about that company.

B2B Videos: Go Beyond Humdrum

Savvy B2B Marketing

The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. And it’s no wonder. Please share them with us!

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Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

I think the more important reason is that Spark gives Marketo a way to speak to small businesses with the distinct language and evangelistic fervor displayed by small business specialists. With its $750 price, no shopping cart, and a reliance for CRM, Spark appeals to a different market of slightly larger companies. Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. So the news here is price. In other words, this is a price cut.

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Outside the DMP itself, DemandBase can store content and decision rules to guide bidding and select which ad is displayed to each account. The pool was originally used to target display advertising and retarget site visitors by sending them ads on other sites. These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to CRM integration is currently limited to sending data to A dashboard lets users pick widgets to display selected information. I’ll use the extremely scientific approach of selecting Optify, since it appears in all four categories.

Four Interesting Trends from Dreamforce

Digital Body Language

Last week I had the pleasure of wandering the floor at Dreamforce, ’s annual conference. has clearly made a significant investment in this area with their acquisition of (and deep integration of) Jigsaw as a data cloud, but folks like Hoovers , D&B , and StrikeIron were very present on the show floor with data sourcing, append, and cleansing services.

Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Connectors are currently available for Marketo and , with an Eloqua connector due soon. Mintigo will determine which attributes correlate with group membership, display the most important ones in reports, and use the findings in predictive models that score the entire database on likelihood of purchase or response. More advanced technology does exist.

YesPath Takes Its Own Route to Managing ABM Journeys

Customer Experience Matrix

YesPath can then reach those companies and individuals through a just-announced integration with the Madison Logic display ad network, which shares the Bombora cookies. Model inputs include content consumption as sourced from Bombora, behaviors captured by a YesPath Javascript tag on the marketers’ own Web site and emails, and campaign responses imported from CRM ( only so far) and marketing automation (the first integration will be announced shortly). Most of these tools will eventually add ABM features if they don’t have them already. persona-based programs.

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

The entire sequence is built in Kwanzoo and deployed as a code snippet which displays the survey and calls the subsequence pages from Kwanzoo when appropriate. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. Here’s the story. True enough.

The 14 Best Personal Productivity Tools


Integrates with a wide range of applications including Basecamp,, and Teamwork. Each window can have its color, size and display changed, they even clamp themselves to each other and to the sides of the desktop. So how can you get at least some of that time back? How can you get more done without simply working even longer and harder? Online Time-Tracking Apps. Siasat.

The RIGHT Way to Weave Product Mentions Into Your Marketing


But last week, celebrated the 10th year of it's annual user conference, Dreamforce. The key to doing it in an "inbound" way is figuring out how to display the value your product has to your leads. Everyone wants to market their product like Apple. No surprise there. And you know what? We learned a thing or two about product marketing there, too. Makes sense. Me too.

Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with The system might need several responses to display multiple ads on a Web page or to give a call center agent some choices. Once the offers are chosen, the system passes the customer-facing system a content ID that tells it what to display.

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The 12 Best Landing Page and Form Builders for Conversion Rate Optimization


Picreel allows you to display customized exit offerings depending upon what they did and how they interacted on your site.” — Express Writers. Integrates with popular services like PayPal and Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. 1 ) Picreel. Form Builders.

60 Marketing Acronyms Every Industry Pro Should Know


Examples:, Google. With CSS you can create rules to tell your website how you want it to display information. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser''s keyword list, which they submit to the search engine ahead of time. Have you ever heard an acronym but you didn''t know what it meant?

The State of Marketing Technology in Asia

It's All About Revenue

For example, data from search and display advertising should be used to shape your content strategy. or other CRM systems should be integrated with outbound messaging. Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies for a New Asia. David is a strong advocate for the business value that marketing and communications add at every level of the sales funnel, from building brand awareness, to engaging customers, to driving sales, to CRM.

Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results

Customer Experience Matrix

Measurement: Azalead offers a summary dashboard and more detailed information on retargeting, display ads, and Web site visitors. Azalead has API-level integration with and Microsoft Dynamics CRM. Account Based Marketing. Perhaps you’ve heard of it? You can download them both here. market. We’ll start with an overview of what Azalead does. million impressions.

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The Consumerization of the Enterprise App

It's All About Revenue’s Chatter app and Yammer provide the same kind of real-time collaboration for the enterprise. Built using HTML 5, customers can simply pull in pre-made assets like emails and landing forms onto a whiteboard-like display and automate the messaging of that content based on prospects’ behavior. by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for a first look at what might be the “next big thing.”. But novelty is rarely enough. Mindjet.

The Ultimate Guide to Creating Compelling Case Studies

Hubspot displays their case study content in short, easy to read bullet points, while Microsoft uses the opportunity to tell an engaging story in a long format. When shopping for a new product or service, who do you trust the most? The sales guy, or the customer who has already used the product or service? and obviously seeing fantastic results! Part 2: Talk About the Solution.

Marketing Features in Salesforce Summer 09

Modern B2B Marketing

There are many new features for marketer to check out in the Summer 09 release of Other new features include: Auto-response email and updates are now available in, which means you can set up automated emails & field updates based on campaign member behavior and attributes using workflow rules.   Once you are ready to create these rules, go to Setup | Create | Workflow & Approvals | Workflow Rules in to get started. Better decimal-place precision for numeric and currency values displayed on charts.

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Replace static ads with viral pay-per-click (PPC) displays. does a great job of creating its own video network , but why not take it even further and organize your site into subject-specific channels? by Jon Miller Online video is exploding. Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. No problem. Conclusion.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing announces Chatter, social computing for enterprise companies. Online Display Ad Impressions , According to comScore Ad Metrix. Display Ad Rates Falling - Permanent or Cyclical? Tags: Modern B2B Marketing Bing Facebook Google LinkedIn marketing automation marketing news online marketing news search marketing news Technorati Twitter Yahoo YouTube Here is our 2009 year in review. Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. billion.

A B2B Perspective of Dreamforce


In case you missed it (insert wink and a smile here), last week was’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: is not going to acquire a Marketing Automation Vendor anytime soon. As he has the last few years, Marc Benioff focused on’s social capabilities. However, there was quite a buzz as many tried to discover which marketing automation platform decided to purchase for their own use. Industry News Marketing Automation