Trending Sources

After Google Reader’s demise, does RSS matter to your business?

Vertical Response

When Google Reader, a popular service for consuming content by RSS feeds, shuttered on July 2nd, it ignited a debate amongst the some 200,000 publishers and marketers who use RSS (really simple syndication) to stream content to their audiences. Or should RSS stick around for the time being? RSS is passive.” What’s your opinion on RSS?

RSS 10

10 Helpful Uses of RSS Feeds for Marketing

Hubspot

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. 10 Helpful Marketing Uses of RSS Feeds. 1. Write about it!

The dashboard has finally been perfected

Biznology

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Private URL. RSS Feed. Remember Yahoo! Alexa.

B2B Lead Generation Blog: Should blogs and RSS be a part of your lead generation strategy?

B2B Lead Generation Blog

« Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy? Scobles Link Blog pointed me to this interesting article by Pheedos Bill Flitter, " A Sound Case to Include Blogs and RSS in Your Marketing Mix."

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Noting that will well over 100 million blogs on the web now it can be challenging to stand out, the effervescent Diana Adams shares a list of common mistakes to avoid such as making your RSS button hard to find, posting inconsistently, and failing to respond to reader comments. Displaying Social Proof – What the Marketing Experts Use by KISSmetrics. Write great blog post headlines?

Spending more time on SEO than adding value to Google?

Biznology

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner.

35 Tech Terms Translated Into Plain English

Hubspot

permanent redirect from one URL to another -- usually from a company''s old website to their new website. This usually happens when the web page has been deleted or the visitor mistyped the URL. When an image isn''t able to load in an email, website, or blog post, the alt text is displayed instead. RSS Feed. Learn how to optimize your URLs for search here. Scrum.

Forget Facebook; keep your fans to yourself!

Confluent Forms

across their websites, their marketing material, their fundraising efforts, and anything else that could display a vanity Facebook URL. Question: Why would you put your Facebook vanity URL onto a highway billboard instead of the URL of your own website? For the last few years businesses and non-profit organizations have ridden the Facebook bandwagon.

HTTPS Encryption Will Kill Organic SEO - And Make Google Richer

Synecore

This is because HTTPS encryption wipes out the all-important referrer header URL information, instead only passing along the domain name of its origin. For example, let’s say I go onto Google and search “pink plastic watering can,” and your company, a purveyor of said cans, is displayed in the organic portion of my search engine results page (SERP). What does it mean? Ahh, of course.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

With CSS you can create rules to tell your website how you want it to display information. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser''s keyword list, which they submit to the search engine ahead of time. The information encoded by QR codes can include text, a URL, or other data. RSS: Rich Site Summary.

Focus on your blog, don't promote the social media services

Confluent Forms

We decided on Google+ (integrated plus good way to disseminate content within the Google-sphere, our biggest target via searches), RSS feeds, and email (using Google's FeedBurner). We also limited the social sharing buttons to only display on the individual post pages as a way of reducing them within the site (using "if" statements). Sure, people are going to share your content, but they'll do so from the post's page, or the smart ones will even go a step further and manually post your URL to those sites. It's pushing them away. Why will they share it?

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Entries are commonly displayed in reverse-chronological order. Permalink - A permalink is an address or URL of a particular post within a blog or website.

How to Build the Ultimate Online Newsroom

Webbiquity

Links to analyst (industry and/or financial) research and coverage. • A link to the company blog(s). • RSS feeds for press releases and blog posts. Again, current releases should be displayed on the newsroom main page with a link to archives, and the media contact name should be easy to find on every release. by TomPick and guest blogger Maria Verven.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. Create video emails? Create animations?

Tools 95

9 Must-Have Basic Business Blog Features

B2B Marketing Traction

Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. A way to subscibe to the blog (typically an RSS feed). Feedburner seems to be a top choice. A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. A tag cloud which displays themes that the blog posts cover. Basic Blog Features. Commenting.

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. RSS+comments=VIP. Use URL shorteners to gauge subject interest. By using a URL shortener like bit.ly The communities you belong to should all Your LinkedIn profile should display your most recent posts and tweets, and your blog should display all of the above.

15 Best WordPress Plugins for Social Media and SEO Optimized Websites for 2011

WindMill Networking

Here’s a summary of some of DiggDigg’s main features: Not only can you display the normal ReTweet buttons right at the top of your content, DiggDigg also provides a floating widget of ReTweet buttons to the side of the content, just like you are seeing to the left of this text.  Display the new LinkedIn Share button as well as the StumbleUpon button. DiggDigg. Zemanta.

Social Media Success Stories

Anything Goes Marketing

Twitter tip #2: Make sure you add your Twitter URL to your LinkedIn profile. Now, when I update my travel plans to Tripit, it will display my travel plans to all of my LinkedIn followers. Here is an example of what this looked like on Twitter search : The result was a surge of traffic to my blog, additional Twitter followers, and blog RSS subscribers. How am I doing this?

11 Content Curation Tools Every Marketer Needs

Hubspot

Feedly is a supercharged RSS Feed and an ideal replacement to those who loved Google Reader. which is essentially visiting one site at a time, copying a URL, and pasting it accordingly. When users click on a Sniply link, they’ll see both the shared content and call-out displaying your message. The need for great content curators has never been more urgent. love Twitter. Scoop.it

5 B2B Social Media Questions to Ask about LinkedIn Answers

Social Media B2B

The Answers landing page displays new questions from your network. Note that you can subscribe (via RSS) to all the questions in a category, but you cannot do a similar thing based on keywords. 3. Each question has a unique URL, which means you can ask the same question to your Twitter followers, and have them respond on LinkedIn. How Do I Ask a Question? Are There Any Limits?

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Implement “subscribe” buttons via RSS and Email 23. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) 41. The SlideShare account where you have uploaded your PowerPoint presentation should also be optimized for search with your blog or website URL in your public profile 58. be authentic.

Tips 62

Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]

Hubspot

Here are a couple ways to find it: Copyscape : Simply plug your page’s URL into the search box, and voila! Be sure to get a full page (or at least a picture of all the content that has been stolen) and the site URL so others could potentially find the website if needed at a later date. Publish a few paragraphs in your RSS feed with links to full content. Then the anger sets in.

DMCA 54

40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. This is often displayed on search engine results pages below the page title as a sample of the content on the page. 40 SEO Terms You Must Know!

11 Reasons Your LinkedIn Company Page Sucks

Hubspot

It Features No Recommendations: Displaying testimonials is a great way to show third-party validation and, as a result, credibility for your products/services. You Haven't Enabled the Blog RSS Feed: Feature your business' blog content automatically by adding your business blog's RSS feed to your company page. Up until recently, the value of a LinkedIn Company Page was minimal.

RSS 22

LinkedIn Company Page Checklist for B2B Marketing

B2B Ideas @ Work

Add the CompanyTwitter and Blog RSS Feeds - Bringing in your twitter updates and blog feed keeps your company page active, relevant and current. Add the News Module - Adding in the news module displays search results that share news about your company. Your company website URL link can go to your home page, to a services page, or specific landing page especially for LinkedIn visitors. You also have the option to place three larger graphic images with unique URLs. Over 100 million professionals are following more than 1.9 million companies on LinkedIn.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

Bit.ly - Bit.ly is a free URL shortening service that provides statistics for the links users share online. Bit.ly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Entries are commonly displayed in reverse-chronological order. Permalink - A permalink is an address or URL of a particular post within a blog or website.

B2B marketers are stumbling in the dark

delicious b2bmarketing

But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Judging Categories Previous winners How can we help you? Theyre missing out on a hugely powerful asset.

5 Alternative Ways to Search Twitter for People by Location

WindMill Networking

It displayed conversations of those you followed, and you could see whenever someone mentioned your username or sent your a private message. Tweepz just has one simple search box to enter a search term, but the results and data that displayed was impressive: In addition to the expected data, we can see their numbers for followers, following, and updates. How do I find them? WRONG!

101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

People definitely need more practice using URL shorteners. 6) Send out a tweet every 30 seconds. Bury your RSS button and email subscribe field way below the fold of your blog in a completely illogical place. Don't include any links to your privacy policy on or near your forms, and don't display any third-party seals of approval (e.g. Because love is all you need. Oh look!

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Create a text summary, and use compelling copy and keywords to summarize your subject matter and main points, and include your URL.  Replace static ads with viral pay-per-click (PPC) displays. Leverage social media.

Video 28

4 Easy Ways of Subscribing to Feeds in Google Reader

Buzz Marketing for Technology

Phil on Thursday, June 26th, 2008 Posted to: RSS/Atom , Reader One comment, add yours! Google Reader is a very popular online tool for reading RSS feeds. In this article we will take a look at a few easy ways to subscribe to a new RSS feed. Add subscription will take any a keyword, feed name, feed URL or web page URL and attempt to parse it to find the feed you want. And finally, if you put in a site URL or feed URL, it will add the correct feed for you. have an RSS feed!) Subscribe by RSS feed or by email today! Comments RSS.

RSS 2

Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), put aside the hype and talk about what problems the Enteprise 2.0 TrackBack URL for this entry: [link]. Name: Email Address: (Not displayed with comment.). URL: Remember personal info? Ross Mayfields Weblog. Markets, Technology & Musings. Elevating the Enterprise 2.0 Flickr.

Burn your feed and distribute it widely

Confluent Forms

FeedBurner does more than just clean up your RSS feed * and give you statistics on your readers; FeedBurner enables you to easily distribute your content via affiliate sites, email, Web 2.0 The piece of information that you'll need to move forward with Feedburner is the URL of your current feed. Lets be honest; when we write blog articles we do so because we want people to read them.

Blog tip #5: Burn your feed and distribute it widely

Confluent Forms

FeedBurner does more than just clean up your RSS feed * and give you statistics on your readers; FeedBurner enables you to easily distribute your content via affiliate sites, email, Web 2.0 The piece of information that you'll need to move forward with Feedburner is the URL of your current feed. Lets be honest; when we write blog articles we do so because we want people to read them.

Checklist: How to Start a Business Blog

Hubspot

In most cases it is also your post URL so make it count. You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs. You can take it one step further and make it even easier by just taken the RSS image icon and hyperlinking it to your RSS URL. Have the icons display alongside your blog posts.

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

There are 2 basic types of ads: Display ads and Social ads. With the new Facebook Fan page design, you can send them directly to a tab of your Fan page since each tab has a unique URL. One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Be sure to get your employees involved.

How To Optimise Your WordPress Ping List

delicious b2bmarketing

tried to come up with an extended list of suggested Pings URL from all around the web to help you expand your list and notify more services. subscribe to our email updates or RSS feed! Blogger’s need to pay more attention to their Ping list. Of course bigger is your Ping list higher is your chance for you content to get exposure. Go to Settings –> Writing tab. 

Communication (and Coordination?) in a Modern, Complex Organization

Buzz Marketing for Technology

TrackBack URL for this entry: [link]. Name: Email Address: (Not displayed with comment.). URL: Remember personal info? Microsoft Team RSS Blog. Collaborative Thinking. Perceptions on collaboration and social software by Mike Gotta. See how were connected. July 2008. Sat. 1. 2. 3. 4. 5. 6. 7. 8. 9. Categories. Attention Management. blogging. BurtonGroupCatalyst07. BurtonGroupCatalyst08. Business_IT_Alignment. Collaboration. Commentary. Communication. design. digital+life. Enterprise 2.0. Findability. future_technology. gaming. geotagging. ibmanalystconf06. Innovation.

7 Things Your Blog’s Sidebar Can't Live Without

Hubspot

Add a subscribe button linking to your RSS feed URL. You can use Feedburner to create this URL from your original RSS feed URL, as Feedburner makes it easy for readers to add your feed to their RSS reader, like Google Reader. The sidebar is a great place to display your most popular (usually meaning the most highly trafficked) blog posts. Search Box.

RSS 0

Genoo Offers Web Marketing for Small Business

Customer Experience Matrix

The commenting system captures a URL, link text and Twitter name in addition to the usual first/last name and email address. An RSS manager lets visitors subscribe to selected items, simplifying programs such as newsletters. RSS subscribers can also be automatically added as leads. Data capture forms can be displayed within a Genoo page or linked to an externally-hosted page through Genoo-provided Javascript. Summary: Genoo provides a simple Web site, demand generation and social marketing for $199 per month. Let’s start with the microsites. So far so good.