Trending Sources

After Google Reader’s demise, does RSS matter to your business?

Vertical Response

When Google Reader, a popular service for consuming content by RSS feeds, shuttered on July 2nd, it ignited a debate amongst the some 200,000 publishers and marketers who use RSS (really simple syndication) to stream content to their audiences. Or should RSS stick around for the time being? RSS is passive.” What’s your opinion on RSS?

10 Helpful Uses of RSS Feeds for Marketing


By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. 10 Helpful Marketing Uses of RSS Feeds. Write about it!


The 21 Best Content Curation Tools


What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. 19) Ctrlq RSS Search. Wrike.

The dashboard has finally been perfected


One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. A HUD the acronym for heads up display. Private URL.

57 Little Things to Double Check Before Your Website Launch


Thank-you message or page displays after form is submitted. Feeds are working properly (RSS, news, social media). Metadata is properly in place for any content in an RSS feed. Page URLs consistently reflect site information architecture. 301 redirects are in place for all old URLs (redirecting old to new pages). Websites are complex. Page Content. Design.

The 26 Best WordPress Plugins


This plugin is designed to improve your site’s SEO on all needed aspects, with features for SEO writing, on-page analysis, technical SEO, meta and link elements, XML sitemaps, RSS optimization, breadcrumbs, social sharing and more. You can integrate with URL shorteners such as TinyURL and Bitly. You customize the RSS, Twitter and Google Alert Sources you want to use.

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What are The Most Popular Social Media Tools?

Haley Marketing

With respect to the staffing industry, the example below is a display of results from a search for “Interview Attire”. Feedly gives you the opportunity to combine multiple RSS Feeds into one collective content feed. Answer the Public, will display a series of top questions that people are currently searching on Google that revolve around this keyword combination. Unsplash.

Tools 42

Forget Facebook; keep your fans to yourself!

Confluent Forms

across their websites, their marketing material, their fundraising efforts, and anything else that could display a vanity Facebook URL. Question: Why would you put your Facebook vanity URL onto a highway billboard instead of the URL of your own website? For the last few years businesses and non-profit organizations have ridden the Facebook bandwagon.

35 Tech Terms Translated Into Plain English


A permanent redirect from one URL to another -- usually from a company''s old website to their new website. This usually happens when the web page has been deleted or the visitor mistyped the URL. When an image isn''t able to load in an email, website, or blog post, the alt text is displayed instead. RSS Feed. Learn how to optimize your URLs for search here.

HTTPS Encryption Will Kill Organic SEO - And Make Google Richer


This is because HTTPS encryption wipes out the all-important referrer header URL information, instead only passing along the domain name of its origin. For example, let’s say I go onto Google and search “pink plastic watering can,” and your company, a purveyor of said cans, is displayed in the organic portion of my search engine results page (SERP). What does it mean? Ahh, of course.

60 Marketing Acronyms Every Industry Pro Should Know


With CSS you can create rules to tell your website how you want it to display information. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser''s keyword list, which they submit to the search engine ahead of time. The information encoded by QR codes can include text, a URL, or other data. RSS: Rich Site Summary.

Focus on your blog, don't promote the social media services

Confluent Forms

We decided on Google+ (integrated plus good way to disseminate content within the Google-sphere, our biggest target via searches), RSS feeds, and email (using Google's FeedBurner). We also limited the social sharing buttons to only display on the individual post pages as a way of reducing them within the site (using "if" statements). Sure, people are going to share your content, but they'll do so from the post's page, or the smart ones will even go a step further and manually post your URL to those sites. It's pushing them away. Why will they share it?

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Entries are commonly displayed in reverse-chronological order. Permalink - A permalink is an address or URL of a particular post within a blog or website.

Spending more time on SEO than adding value to Google?


Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner.

31+ of the Coolest Social Media, Search and Web Tools of 2010


Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. Create video emails? Create animations?

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How to Build the Ultimate Online Newsroom


RSS feeds for press releases and blog posts. A search-friendly URL structure with “news&# included, e.g. or (where “section&# is the content type: news releases, bios, images etc.). by TomPick and guest blogger Maria Verven. They were bulky, killed lots of trees, and of course weren’t searchable.

9 Must-Have Basic Business Blog Features

B2B Marketing Traction

A way to subscibe to the blog (typically an RSS feed). A tag cloud which displays themes that the blog posts cover. Optional - A unique URL that matches the blog name ( you can host the blog right on your website which drives more traffic). If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog.

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. RSS+comments=VIP. Use URL shorteners to gauge subject interest. By using a URL shortener like The communities you belong to should all Your LinkedIn profile should display your most recent posts and tweets, and your blog should display all of the above.

Social Media Success Stories

Anything Goes Marketing

Twitter tip #2: Make sure you add your Twitter URL to your LinkedIn profile. Now, when I update my travel plans to Tripit, it will display my travel plans to all of my LinkedIn followers. Here is an example of what this looked like on Twitter search : The result was a surge of traffic to my blog, additional Twitter followers, and blog RSS subscribers. How am I doing this?

11 Content Curation Tools Every Marketer Needs


Feedly is a supercharged RSS Feed and an ideal replacement to those who loved Google Reader. which is essentially visiting one site at a time, copying a URL, and pasting it accordingly. When users click on a Sniply link, they’ll see both the shared content and call-out displaying your message. The need for great content curators has never been more urgent. I love Twitter.

5 B2B Social Media Questions to Ask about LinkedIn Answers

Social Media B2B

The Answers landing page displays new questions from your network. Note that you can subscribe (via RSS) to all the questions in a category, but you cannot do a similar thing based on keywords. Each question has a unique URL, which means you can ask the same question to your Twitter followers, and have them respond on LinkedIn. How Do I Ask a Question? Are There Any Limits?

Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]


Here are a couple ways to find it: Copyscape : Simply plug your page’s URL into the search box, and voila! Be sure to get a full page (or at least a picture of all the content that has been stolen) and the site URL so others could potentially find the website if needed at a later date. Publish a few paragraphs in your RSS feed with links to full content. Then the anger sets in.


90 Tips to Make Your Blog Rock

delicious b2bmarketing

Implement “subscribe” buttons via RSS and Email 23. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) The SlideShare account where you have uploaded your PowerPoint presentation should also be optimized for search with your blog or website URL in your public profile 58. be authentic. s more.

Tips 62

40 Essential SEO Terms Marketers Should Know [Glossary]


Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. This is often displayed on search engine results pages below the page title as a sample of the content on the page. 40 SEO Terms You Must Know! A 10.0

11 Reasons Your LinkedIn Company Page Sucks


It Features No Recommendations: Displaying testimonials is a great way to show third-party validation and, as a result, credibility for your products/services. You Haven't Enabled the Blog RSS Feed: Feature your business' blog content automatically by adding your business blog's RSS feed to your company page. Up until recently, the value of a LinkedIn Company Page was minimal.

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LinkedIn Company Page Checklist for B2B Marketing

B2B Ideas @ Work

Add the CompanyTwitter and Blog RSS Feeds - Bringing in your twitter updates and blog feed keeps your company page active, relevant and current. Add the News Module - Adding in the news module displays search results that share news about your company. Your company website URL link can go to your home page, to a services page, or specific landing page especially for LinkedIn visitors. You also have the option to place three larger graphic images with unique URLs. Over 100 million professionals are following more than 1.9 million companies on LinkedIn.

15 Best WordPress Plugins for Social Media and SEO Optimized Websites for 2011

WindMill Networking

Here’s a summary of some of DiggDigg’s main features: Not only can you display the normal ReTweet buttons right at the top of your content, DiggDigg also provides a floating widget of ReTweet buttons to the side of the content, just like you are seeing to the left of this text. Display the new LinkedIn Share button as well as the StumbleUpon button. DiggDigg. Zemanta.


The 24 Best Email Marketing Tools


A full-featured email service provider with capabilities for building auto-responder sequences, campaigns, newsletters, customized sign-up forms, RSS to email, HTML templates with drag-and-drop editing, and email marketing tracking—all with high deliverability. Display any email messsage as a web page, in desktop and mobile views. 1) AWeber. Google Review Count: 446. 2) FollowUpThen.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


is a free URL shortening service that provides statistics for the links users share online. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Entries are commonly displayed in reverse-chronological order. N News Reader - A news reader allows users to aggregate articles from multiple websites into one place using RSS feeds.

Skype 33

B2B marketers are stumbling in the dark

delicious b2bmarketing

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Judging Categories Previous winners How can we help you? Theyre missing out on a hugely powerful asset. Theres a never-ending dialogue about the difference between B2B and B2C marketing. But there is no such thing. Why wouldnt we? Learn more.

Wiki 27

101 Sure-Fire Ways to Make People Hate Your Marketing


People definitely need more practice using URL shorteners. Bury your RSS button and email subscribe field way below the fold of your blog in a completely illogical place. Don't include any links to your privacy policy on or near your forms, and don't display any third-party seals of approval (e.g. Valentine's Day is just around the corner, and love is in the air. Oh look!

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Create a text summary, and use compelling copy and keywords to summarize your subject matter and main points, and include your URL. Replace static ads with viral pay-per-click (PPC) displays. No problem. Conclusion.

Sales 26

5 Alternative Ways to Search Twitter for People by Location

WindMill Networking

It displayed conversations of those you followed, and you could see whenever someone mentioned your username or sent your a private message. Tweepz just has one simple search box to enter a search term, but the results and data that displayed was impressive: In addition to the expected data, we can see their numbers for followers, following, and updates. How do I find them? WRONG!

4 Easy Ways of Subscribing to Feeds in Google Reader

Buzz Marketing for Technology

Phil on Thursday, June 26th, 2008 Posted to: RSS/Atom , Reader One comment, add yours! Google Reader is a very popular online tool for reading RSS feeds. In this article we will take a look at a few easy ways to subscribe to a new RSS feed. Add subscription will take any a keyword, feed name, feed URL or web page URL and attempt to parse it to find the feed you want. And finally, if you put in a site URL or feed URL, it will add the correct feed for you. t have an RSS feed!) A lot of web sites will prominently display a link to their feed.Â


Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), TrackBack URL for this entry: [link]. Name: Email Address: (Not displayed with comment.). URL: Remember personal info? Ross Mayfields Weblog. Markets, Technology & Musings. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008. Conversation.

Burn your feed and distribute it widely

Confluent Forms

FeedBurner does more than just clean up your RSS feed * and give you statistics on your readers; FeedBurner enables you to easily distribute your content via affiliate sites, email, Web 2.0 The piece of information that you'll need to move forward with Feedburner is the URL of your current feed. Lets be honest; when we write blog articles we do so because we want people to read them.

Blog tip #5: Burn your feed and distribute it widely

Confluent Forms

FeedBurner does more than just clean up your RSS feed * and give you statistics on your readers; FeedBurner enables you to easily distribute your content via affiliate sites, email, Web 2.0 The piece of information that you'll need to move forward with Feedburner is the URL of your current feed. Lets be honest; when we write blog articles we do so because we want people to read them.