After Google Reader’s demise, does RSS matter to your business?
JULY 18, 2013
When Google Reader, a popular service for consuming content by RSS feeds, shuttered on July 2nd, it ignited a debate amongst the some 200,000 publishers and marketers who use RSS (really simple syndication) to stream content to their audiences. Or should RSS stick around for the time being? RSS is passive.” What’s your opinion on RSS?
10 Helpful Uses of RSS Feeds for Marketing
SEPTEMBER 8, 2011
By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. 10 Helpful Marketing Uses of RSS Feeds. 1. Write about it!
15 Best WordPress Plugins for Social Media and SEO Optimized Websites for 2011
DECEMBER 13, 2010
Here’s a summary of some of DiggDigg’s main features: Not only can you display the normal ReTweet buttons right at the top of your content, DiggDigg also provides a floating widget of ReTweet buttons to the side of the content, just like you are seeing to the left of this text. Display the new LinkedIn Share button as well as the StumbleUpon button. DiggDigg. Zemanta.
The dashboard has finally been perfected
OCTOBER 28, 2014
One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Private URL. RSS Feed. Remember Yahoo! Alexa.
What are The Most Popular Social Media Tools?
JUNE 2, 2016
With respect to the staffing industry, the example below is a display of results from a search for “Interview Attire”. Feedly gives you the opportunity to combine multiple RSS Feeds into one collective content feed. Answer the Public, will display a series of top questions that people are currently searching on Google that revolve around this keyword combination. Unsplash.
57 Little Things to Double Check Before Your Website Launch
AUGUST 11, 2014
Thank-you message or page displays after form is submitted. Feeds are working properly (RSS, news, social media). Metadata is properly in place for any content in an RSS feed. Page URLs consistently reflect site information architecture. 301 redirects are in place for all old URLs (redirecting old to new pages). Websites are complex. Page Content. Design.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Noting that will well over 100 million blogs on the web now it can be challenging to stand out, the effervescent Diana Adams shares a list of common mistakes to avoid such as making your RSS button hard to find, posting inconsistently, and failing to respond to reader comments. Displaying Social Proof – What the Marketing Experts Use by KISSmetrics. Write great blog post headlines?
Forget Facebook; keep your fans to yourself!
JULY 19, 2012
across their websites, their marketing material, their fundraising efforts, and anything else that could display a vanity Facebook URL. Question: Why would you put your Facebook vanity URL onto a highway billboard instead of the URL of your own website? For the last few years businesses and non-profit organizations have ridden the Facebook bandwagon.
Spending more time on SEO than adding value to Google?
NOVEMBER 5, 2013
Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner.
35 Tech Terms Translated Into Plain English
JULY 17, 2014
permanent redirect from one URL to another -- usually from a company''s old website to their new website. This usually happens when the web page has been deleted or the visitor mistyped the URL. When an image isn''t able to load in an email, website, or blog post, the alt text is displayed instead. RSS Feed. Learn how to optimize your URLs for search here. Scrum.
HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
JANUARY 22, 2013
This is because HTTPS encryption wipes out the all-important referrer header URL information, instead only passing along the domain name of its origin. For example, let’s say I go onto Google and search “pink plastic watering can,” and your company, a purveyor of said cans, is displayed in the organic portion of my search engine results page (SERP). What does it mean? Ahh, of course.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
With CSS you can create rules to tell your website how you want it to display information. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser''s keyword list, which they submit to the search engine ahead of time. The information encoded by QR codes can include text, a URL, or other data. RSS: Rich Site Summary.
How to Build the Ultimate Online Newsroom
JUNE 8, 2011
Links to analyst (industry and/or financial) research and coverage. • A link to the company blog(s). • RSS feeds for press releases and blog posts. Again, current releases should be displayed on the newsroom main page with a link to archives, and the media contact name should be easy to find on every release. by TomPick and guest blogger Maria Verven.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. Create video emails? Create animations?
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Entries are commonly displayed in reverse-chronological order. Permalink - A permalink is an address or URL of a particular post within a blog or website.
Focus on your blog, don't promote the social media services
AUGUST 3, 2012
We decided on Google+ (integrated plus good way to disseminate content within the Google-sphere, our biggest target via searches), RSS feeds, and email (using Google's FeedBurner). We also limited the social sharing buttons to only display on the individual post pages as a way of reducing them within the site (using "if" statements). Sure, people are going to share your content, but they'll do so from the post's page, or the smart ones will even go a step further and manually post your URL to those sites. It's pushing them away. Why will they share it?
9 Must-Have Basic Business Blog Features
B2B Marketing Traction
JANUARY 19, 2012
Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. A way to subscibe to the blog (typically an RSS feed). Feedburner seems to be a top choice. A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. A tag cloud which displays themes that the blog posts cover. Basic Blog Features. Commenting.
5 B2B Social Media Questions to Ask about LinkedIn Answers
Social Media B2B
FEBRUARY 22, 2012
The Answers landing page displays new questions from your network. Note that you can subscribe (via RSS) to all the questions in a category, but you cannot do a similar thing based on keywords. 3. Each question has a unique URL, which means you can ask the same question to your Twitter followers, and have them respond on LinkedIn. How Do I Ask a Question? Are There Any Limits?
11 Content Curation Tools Every Marketer Needs
MARCH 30, 2015
Feedly is a supercharged RSS Feed and an ideal replacement to those who loved Google Reader. which is essentially visiting one site at a time, copying a URL, and pasting it accordingly. When users click on a Sniply link, they’ll see both the shared content and call-out displaying your message. The need for great content curators has never been more urgent. love Twitter. Scoop.it
Social Media Success Stories
Anything Goes Marketing
MARCH 8, 2009
Twitter tip #2: Make sure you add your Twitter URL to your LinkedIn profile. Now, when I update my travel plans to Tripit, it will display my travel plans to all of my LinkedIn followers. Here is an example of what this looked like on Twitter search : The result was a surge of traffic to my blog, additional Twitter followers, and blog RSS subscribers. How am I doing this?
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. This is often displayed on search engine results pages below the page title as a sample of the content on the page. 40 SEO Terms You Must Know!
11 Reasons Your LinkedIn Company Page Sucks
NOVEMBER 18, 2011
It Features No Recommendations: Displaying testimonials is a great way to show third-party validation and, as a result, credibility for your products/services. You Haven't Enabled the Blog RSS Feed: Feature your business' blog content automatically by adding your business blog's RSS feed to your company page. Up until recently, the value of a LinkedIn Company Page was minimal.
LinkedIn Company Page Checklist for B2B Marketing
B2B Ideas @ Work
NOVEMBER 7, 2011
Add the CompanyTwitter and Blog RSS Feeds - Bringing in your twitter updates and blog feed keeps your company page active, relevant and current. Add the News Module - Adding in the news module displays search results that share news about your company. Your company website URL link can go to your home page, to a services page, or specific landing page especially for LinkedIn visitors. You also have the option to place three larger graphic images with unique URLs. Over 100 million professionals are following more than 1.9 million companies on LinkedIn.
90 Tips to Make Your Blog Rock
JANUARY 4, 2011
Implement “subscribe” buttons via RSS and Email 23. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) 41. The SlideShare account where you have uploaded your PowerPoint presentation should also be optimized for search with your blog or website URL in your public profile 58. be authentic.
Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
MAY 21, 2013
Here are a couple ways to find it: Copyscape : Simply plug your page’s URL into the search box, and voila! Be sure to get a full page (or at least a picture of all the content that has been stolen) and the site URL so others could potentially find the website if needed at a later date. Publish a few paragraphs in your RSS feed with links to full content. Then the anger sets in.
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
Bit.ly - Bit.ly is a free URL shortening service that provides statistics for the links users share online. Bit.ly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Entries are commonly displayed in reverse-chronological order. Permalink - A permalink is an address or URL of a particular post within a blog or website.
5 Tips for Optimizing your Facebook Marketing
Buzz Marketing for Technology
JUNE 23, 2009
There are 2 basic types of ads: Display ads and Social ads. With the new Facebook Fan page design, you can send them directly to a tab of your Fan page since each tab has a unique URL. One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Be sure to get your employees involved.
Why B2B Blogs Aren’t Achieving SEO Success
DECEMBER 23, 2010
As a result, many single-post URLs were not getting indexed, presumably because the same content was on the home page. Optimizing individual posts and getting the post URLs indexed is the key objective. No control over what is indexed A quick look at what the search engines indexed from each blog showed low value URLs. Among indexed pages were URLs resulting from the blogs’ on-site search tools, and author, date, and tag archives. These URLs were indexed at the expense of indexing single-post URLs; many single-post URLs were not indexed.
101 Sure-Fire Ways to Make People Hate Your Marketing
FEBRUARY 11, 2013
5 Alternative Ways to Search Twitter for People by Location
JULY 7, 2011
It displayed conversations of those you followed, and you could see whenever someone mentioned your username or sent your a private message. Tweepz just has one simple search box to enter a search term, but the results and data that displayed was impressive: In addition to the expected data, we can see their numbers for followers, following, and updates. How do I find them? WRONG!
How to Optimize Your B2B Marketing and Sales with Online Video
Modern B2B Marketing
FEBRUARY 17, 2011
For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Create a text summary, and use compelling copy and keywords to summarize your subject matter and main points, and include your URL. Replace static ads with viral pay-per-click (PPC) displays. Leverage social media.
B2B marketers are stumbling in the dark
NOVEMBER 2, 2010
But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Judging Categories Previous winners How can we help you? Theyre missing out on a hugely powerful asset.
Checklist: How to Start a Business Blog
JULY 23, 2010
In most cases it is also your post URL so make it count. You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs. You can take it one step further and make it even easier by just taken the RSS image icon and hyperlinking it to your RSS URL. Have the icons display alongside your blog posts.
21 Firefox Extensions Every Marketer Needs
JUNE 8, 2010
URL Shortening -- Shortened URLs are becoming an increasingly popular (and much more efficient) way to share content on social networks. If you use Twitter, you likely see hundreds of shortened URLs every day. As a marketer, having browser extensions can make it easier to deal with shortened URLs. While it doesn't help you shorten URLs, the Bit. An SEO. Pixelpipe.