10 Helpful Uses of RSS Feeds for Marketing
SEPTEMBER 8, 2011
By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. 10 Helpful Marketing Uses of RSS Feeds. 1. Write about it!
The dashboard has finally been perfected
OCTOBER 28, 2014
One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Private URL. RSS Feed. Twitter. Alexa.
5 Alternative Ways to Search Twitter for People by Location
JULY 7, 2011
One of the problems about Twitter is that it was never meant to be used for data mining. It displayed conversations of those you followed, and you could see whenever someone mentioned your username or sent your a private message. Just by looking at Twitter, however, it’s seemingly impossible to find a lot of data that you might be looking for. How do I find them? WRONG!
15 Best WordPress Plugins for Social Media and SEO Optimized Websites for 2011
DECEMBER 13, 2010
Here’s a summary of some of DiggDigg’s main features: Not only can you display the normal ReTweet buttons right at the top of your content, DiggDigg also provides a floating widget of ReTweet buttons to the side of the content, just like you are seeing to the left of this text. The ability to choose which ReTweet button you want: Twitter, TweetMeme, or Topsy. DiggDigg.
Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals
B2B Marketing Savvy
AUGUST 31, 2009
Other Popular Posts: Digital DeTox Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. For Twitter to evolve to a useful B2B platform, metrics must keep pace. So…you’ve succeeded a B2B Twitter initiative- whether as a client with a first internal campaign, or an agency pro finally coaxing clients to engage, or the marketing consultats whose careful coaching has tipped the balance. Tweeps.info Nifty free tool that lets you track on individual Twitter accounts (think YOUR competitors). Welcome!
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Noting that will well over 100 million blogs on the web now it can be challenging to stand out, the effervescent Diana Adams shares a list of common mistakes to avoid such as making your RSS button hard to find, posting inconsistently, and failing to respond to reader comments. Displaying Social Proof – What the Marketing Experts Use by KISSmetrics. Write great blog post headlines?
Spending more time on SEO than adding value to Google?
NOVEMBER 5, 2013
Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. Stop wasting all of your best words on Facebook, Google+, Pinterest, Tumblr, and Twitter!
Forget Facebook; keep your fans to yourself!
JULY 19, 2012
across their websites, their marketing material, their fundraising efforts, and anything else that could display a vanity Facebook URL. Question: Why would you put your Facebook vanity URL onto a highway billboard instead of the URL of your own website? For the last few years businesses and non-profit organizations have ridden the Facebook bandwagon.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. Create video emails? Create animations?
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. With CSS you can create rules to tell your website how you want it to display information. DM: Direct Mail, or Direct Message (Twitter). Direct Message: A message on Twitter used to get in touch with a Twitter follower directly and in private. See SaaS.).
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. has its own LinkedIn Today.
How to Build the Ultimate Online Newsroom
JUNE 8, 2011
Links to analyst (industry and/or financial) research and coverage. • A link to the company blog(s). • RSS feeds for press releases and blog posts. Releases should be presented in reverse date order and links should include the headline, date and one-line summary (preferably Twitter-friendly 115 characters or less). by TomPick and guest blogger Maria Verven.
HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
JANUARY 22, 2013
But then Google SEO-in-chief Matt Cutts appeared on Twitter assuring everyone that it was no big deal and would only impact a small percentage of searches. I was slightly dubious, but ultimately accepting, of this explanation. This is because HTTPS encryption wipes out the all-important referrer header URL information, instead only passing along the domain name of its origin. Thanks.
11 Content Curation Tools Every Marketer Needs
MARCH 30, 2015
love Twitter. Fortunately, content curation has all but saved me from Twitter FOMO. As a salve, I’ve subscribed to Dave Pell’s “Next Draft” and it provides me with the day’s most noteworthy news that I otherwise would’ve discovered on Twitter. Even if I haven’t checked Twitter all day, I know that I can read “Next Draft” and be up on the day’s most noteworthy news bites.
Tips on Using Twitter to Boost Your Marketing Efforts
Anything Goes Marketing
AUGUST 3, 2009
Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. Many of these may not be worth it to you and your company but they’re good to keep in mind. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Combine the Power of Twitter and StumbleUpon.
Social Media Success Stories
Anything Goes Marketing
MARCH 8, 2009
Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". Besides the virtual interaction of Twitter, it has far greater benefits.
9 Must-Have Basic Business Blog Features
B2B Marketing Traction
JANUARY 19, 2012
Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. A way to subscibe to the blog (typically an RSS feed). Feedburner seems to be a top choice. A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. A tag cloud which displays themes that the blog posts cover. Basic Blog Features. Commenting.
90 Tips to Make Your Blog Rock
JANUARY 4, 2011
Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Provide “share this” buttons to Facebook and Twitter as a minimum 22. Implement “subscribe” buttons via RSS and Email 23. 90 Tips To Make Your Blog Rock 1. Publish content on what not to do!
5 B2B Social Media Questions to Ask about LinkedIn Answers
Social Media B2B
FEBRUARY 22, 2012
The Answers landing page displays new questions from your network. Note that you can subscribe (via RSS) to all the questions in a category, but you cannot do a similar thing based on keywords. 3. Each question has a unique URL, which means you can ask the same question to your Twitter followers, and have them respond on LinkedIn. How Do I Ask a Question?
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. This is often displayed on search engine results pages below the page title as a sample of the content on the page. 40 SEO Terms You Must Know!
11 Reasons Your LinkedIn Company Page Sucks
NOVEMBER 18, 2011
This a huge missed opportunity for businesses, especially given that because many businesses aren't leveraging features likes company updates, the clutter on LinkedIn is significantly less dense than on other social networks like Facebook or Twitter. To enable this feature, simply go into edit mode of your page's 'Overview' tab, scroll down, and enter the URL for your blog's RSS feed.
LinkedIn Company Page Checklist for B2B Marketing
B2B Ideas @ Work
NOVEMBER 7, 2011
Add the CompanyTwitter and Blog RSS Feeds - Bringing in your twitter updates and blog feed keeps your company page active, relevant and current. Add the News Module - Adding in the news module displays search results that share news about your company. Your company website URL link can go to your home page, to a services page, or specific landing page especially for LinkedIn visitors. You also have the option to place three larger graphic images with unique URLs. Over 100 million professionals are following more than 1.9 million companies on LinkedIn.
Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
MAY 21, 2013
Here are a couple ways to find it: Copyscape : Simply plug your page’s URL into the search box, and voila! To make sure you''re covering all your bases, you can use Google Alerts to pull information from websites and blogs, Topsy to monitor Google+ and Twitter conversations, and HubSpot Social Inbox to see who from your Contact Lists is mentioning your brand or keywords on Twitter.
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
An example of this is the Twitter API. Bit.ly - Bit.ly is a free URL shortening service that provides statistics for the links users share online. Bit.ly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Entries are commonly displayed in reverse-chronological order. On the web today, things change fast.
Why B2B Blogs Aren’t Achieving SEO Success
DECEMBER 23, 2010
As a result, many single-post URLs were not getting indexed, presumably because the same content was on the home page. Optimizing individual posts and getting the post URLs indexed is the key objective. No control over what is indexed A quick look at what the search engines indexed from each blog showed low value URLs. Among indexed pages were URLs resulting from the blogs’ on-site search tools, and author, date, and tag archives. These URLs were indexed at the expense of indexing single-post URLs; many single-post URLs were not indexed.
101 Sure-Fire Ways to Make People Hate Your Marketing
FEBRUARY 11, 2013
People definitely need more practice using URL shorteners. 6) Send out a tweet every 30 seconds. That means they probably want to see you in their Twitter stream as much as possible, so you can bury all the content from the other users they're following. 7) Hijack popular hashtags that are completely irrelevant. Valentine's Day is just around the corner, and love is in the air. Right?
My Newest Social Media Drug: 4 Reasons Why StumbleUpon for the iPhone Delivers on the Mobile Web Potential
AUGUST 26, 2010
One of the challenges for any web-based iPhone application is the ability to get information that is both optimized for the small screen and displays quickly. StumbleUpon has delivered on both of these by displaying websites surprisingly quickly and perfectly optimized for the small screen. Here’s why: 1) We’re Browsing the Web from Our Phone More Than You Think. Thanks!
How to Optimize Your B2B Marketing and Sales with Online Video
Modern B2B Marketing
FEBRUARY 17, 2011
For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Create a text summary, and use compelling copy and keywords to summarize your subject matter and main points, and include your URL. Replace static ads with viral pay-per-click (PPC) displays. Conclusion.
B2B marketers are stumbling in the dark
NOVEMBER 2, 2010
But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Judging Categories Previous winners How can we help you? Theyre missing out on a hugely powerful asset.
21 Firefox Extensions Every Marketer Needs
JUNE 8, 2010
and Twitter and how we read blogs and news websites. URL Shortening -- Shortened URLs are becoming an increasingly popular (and much more efficient) way to share content on social networks. If you use Twitter, you likely see hundreds of shortened URLs every day. As a marketer, having browser extensions can make it easier to deal with shortened URLs. An SEO.
Checklist: How to Start a Business Blog
JULY 23, 2010
In most cases it is also your post URL so make it count. You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs. You can take it one step further and make it even easier by just taken the RSS image icon and hyperlinking it to your RSS URL. Have the icons display alongside your blog posts.
7 Things Your Blog’s Sidebar Can't Live Without
OCTOBER 7, 2010
Add a subscribe button linking to your RSS feed URL. You can use Feedburner to create this URL from your original RSS feed URL, as Feedburner makes it easy for readers to add your feed to their RSS reader, like Google Reader. The sidebar is a great place to display your most popular (usually meaning the most highly trafficked) blog posts. Search Box.
A Platform for Syndicating B2B Content to Partners
Savvy B2B Marketing
MARCH 8, 2010
Once partners add the initial code to their sites, all content is displayed dynamically. Today, many B2B marketers are familiar with RSS, white paper syndication, and maybe even application syndication. You can follow her on Twitter or read more of her posts on Savvy B2B I've written before about white-paper syndication options for B2B marketers. Or we can do it for them.
10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5
FEBRUARY 22, 2009
Selling Power's publisher and Sales 2.0 co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. First, for those that aren't yet aware of Twitter (all 5 of you) - Twitter 101 : Twitter is a is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as tweets), which are text-based posts of up to 140 characters in length. What is a live twitter broadcast from a conference or event? Tags: marketing twitter events sales2.0 conference. Come register.