ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

NOVEMBER 12, 2013

Due to technical difficulties only Matt''s video will display during this interview.). The next PowerViews will be with Dave Stein of ES Research Group. Here is the entirety of our discussion, and below are some highlights. The Quality of Leads is Abysmal. Email: matt at heinzmarketing dot com. Twitter: @mattheinz. Stay Tuned.

Paid Search Agency 120

Paid Search Agency Marketing Leads Leads Lead 120

ViewPoint

MAY 7, 2013

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. Tony feels one of the things missing in lead generation is the lack of emphasis placed on lead research. My guest today is Tony Zambito.

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

MARCH 19, 2015

I n 2015, however, it is projected to grow slower than display advertising and search. 45% of consumers use telephones to research before buying, but when they buy online they go home to their desktop or laptop computer more frequently than buying on the telephone.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

ViewPoint

JULY 7, 2015

According to SiriusDecisions’ Research Brief 1 , the problem with lead scoring at many organizations is as follows: Lead scoring models are based on assumptions or inadequate sales input. I ask people who work for me to do the research and report back. A key to this trend is lead scoring. Part 2 (coming up). I am invisible to you.

Lead Ranking 120

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 120

ViewPoint

JANUARY 31, 2013

Inside sales superheroes may seem relatively rare now, but sales leaders will look for more consistent displays of superhero skills as they winnow their teams based on sales performance. Say Goodbye to “Smile and Dial”. Click to start video at this point — “No one wants to answer their phone,” Josiane says. “No

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

MAY 5, 2015

According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this. When someone leaves their website, they’ll be able to display relevant content as the prospect reviews other sites. The welcome email. Retargeting. Increased use of video. Not everyone wants to read a long article.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120