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How to Improve Your Email Newsletter

Anything Goes Marketing

MAY 26, 2007

In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! For example, how about metrics such as the number of comments that contact has written and the recency of the last comment? We see this concept more and more.

Newsletter 100
Newsletter Web 2.0 Lead Qualification Salesforce.com 100
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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

APRIL 14, 2009

It follows some principles I first heard many years ago, the gist of which was to divide the screen into fixed regions that always display the same type of information (e.g., LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API.

Enterprise Management 120
Enterprise Management Features Marketing Management Marketing Automation Services 120
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