psychographic Display Related Topics 
The Point
JANUARY 29, 2015
A complementary, and related, technology is programmatic display advertising. Historically, we haven’t done a lot of pure display advertising (outside of SEM and retargeting) for our B2B clients because it’s been tough to make the CPL numbers pencil out.
The Point
NOVEMBER 15, 2023
Include demographics, psychographics, and any insights into their behaviors, preferences, pain points and motivators, including persona definitions if they already exist. Are you creating a display ad, an email, social media content, a web page? Does that offer exist today or will new content need to be created?
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