prospect 
Customer Experience Matrix
AUGUST 28, 2014
I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. Formal release was in May 2014.
Vidyard
JUNE 17, 2015
Prospects and customers are coming to the table with a great deal of understanding about products and services. Reps can now equip themselves with information about a prospect’s business, needs, and wants, and create personalized messaging regarding current pains and solutions. It is an amazing time to be in sales.
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Lead Liaison
OCTOBER 10, 2017
If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. Through SiteEngage™, you can create custom rules that change what is displayed on your website!
Lead Liaison
JULY 9, 2021
Combine scores from any number of leaderboards and display grand totals on global leaderboards. The extension can create new Prospect Profiles in Lead Liaison or bring up the Profile of existing Prospects to provide greater context. 5: Global Leaderboards [details]. 6: Landing Page Hotspots [details].
Zoominfo
NOVEMBER 22, 2019
If they’re 10/10 excited about your business, you can learn a lot from them to guide your ABM strategy – not only can they help you understand their perspective of your sales process, they can also provide you with actionable and repeatable insights for your current and future prospects. Plus, they’ll often give you an invaluable reference!
Customer Experience Matrix
JUNE 14, 2013
Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. I recently wrote about Lattice Engines , which has assembled these pieces to create prospect lists. Mintigo has also been mining Web and social data to build prospect lists, starting in 2011.
Customer Experience Matrix
FEBRUARY 21, 2014
Outside the DMP itself, DemandBase can store content and decision rules to guide bidding and select which ad is displayed to each account. This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects. So much for the mechanics. Other partners will be added over time.
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