Biznology

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Is your website’s newsroom missing key pieces of content?

Biznology

If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. If they can’t find it quickly and easily, you might have lost a press hit. Press Releases.

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Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. They’re just your driveway, your signage, your entrance way, your foyer, your window displays, and your showroom.

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Why I Don’t Want Google Glass–Yet

Biznology

I am more interested in Google Glass as a “heads up” display than anything else. I am fine with touching my ear all day to press simulated buttons. I know I don’t need a watch to know the time–it is just way easier than digging out my phone and pressing the button. Or turning on the TV and tuning to CNN.

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How to improve your company’s Facebook page

Biznology

Facebook has admitted that it doesn’t display all of posts from pages to users. It does so based on a combination of user interaction, number of posts available to display, and the secret sauce in its algorithm. Your fans can find a press release anywhere. Post Frequently. Visualize for Your Fans. Humans are visual creatures.

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The Dirty Little Secret of Media Relations

Biznology

But in a rare display of honesty, New York Times tech reporter Jenna Wortham had the courage to admit in a recent blog post that the “sifting through data” method isn’t really how stories get covered. Content Marketing Public Relations information Journalist Media media relations Press release'

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What is structured content?

Biznology

The main reason for structured content is adaptive content strategy; meaning, different devices need to display different content depending on the use case. Adaptive content isn’t the only reason to do structured content, but it is the most pressing. Though important, AMP pages just improve load times for your mobile users.

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Growing your business in a world without Google

Biznology

Want more press? Everyone knows display advertising doesn't work, right? Well, activities like remarketing actually make display work well for many businesses. Search has become such a popular marketing channel because almost everyone uses search. But "everyone" also uses email, social media and mobile phones, too.