WebMarketCentral

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Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

Savvy b2b marketers are also investing more in content marketing, social media, interactive PR and SEO to feed the "top of the funnel" as well as investing in PPC advertising to capture prospective buyers further along in their buying cycle. The lines between display ads, search and social are blurring rapidly. s content network.

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Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Another Inside AdWords post worth checking out is Display Ad Builder Best Practices from Emel Mutlu, which provides guidance on maximizing the performance of AdWords display ads through customizataion and careful grouping.

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New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

The home page displays the latest and most popular content, with the ability to drill down into specific topic areas such as social media, email marketing, analytics and YouTube. Additional bloggers meeting the high standards for the community will be added over time.

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Best of 2008: Website Design

WebMarketCentral

This portfolio displays several examples of beautiful and creative website designs by Joe Edakkunnathu. A broad range of sites of sites are displayed here, from real estate and interior design to a comedy troupe, a personnel agency, a hotel, and a cool retro Sony microsite.

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

The boobs have it, the biggest PR blunder since New Coke by Marketing Edge The always brilliant Albert Maruggi explains how UPS bungled an unusually powerful branding opportunity with Kentucky Derby-winning horse Big Brown.

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Best of 2008: SEO Link Building

WebMarketCentral

8 Directory Submission Red Flags by Small Business Search Marketing Matt McGee offers advice on what to avoid when obtaining links through directory listings, including directories that require a reciprocal link, display excessive advertising, or include a lot of links to low-quality sites.

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Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites

WebMarketCentral

tools, social bookmarking, StyleFeeder, Tailrank, Wink, Slashdot, DZone, special-purpose The Internet marketing strategy site: WebMarketCentral.com The only Minneapolis-based marketing agency focused exclusively on B2B IT PR and marketing: KC Associates Contact Tom Pick: tomATwebmarketcentral.com. Previous articles in this series: Web 2.0

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