Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa
WebMarketCentral
JULY 23, 2009
Savvy b2b marketers are also investing more in content marketing, social media, interactive PR and SEO to feed the "top of the funnel" as well as investing in PPC advertising to capture prospective buyers further along in their buying cycle. The lines between display ads, search and social are blurring rapidly. s content network.
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