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From tech tools to personalized presents: Holiday gifts marketers actually want

Martech

From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in your life. Duet Display makes this a reality. It’s a gift that’s practical, personal and sure to be appreciated at their next big event. Forget about it.

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Using Digital Channels with Precision: Best Practices for Account-Based Display Advertising

Madison Logic

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. In fact, research suggests that B2B display advertising is projected to surpass traditional search spending for the first time. Standard display ads Standard display ads are the most common type you see online.

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4 Ways New Data Cloud Features Help You Personalize Ads

Salesforce Marketing Cloud

This week, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. This results in a more personalized experience for your customer on their preferred channel.

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Ways You Can Improve Your Email Personalization

Stevens & Tate

And that is where email personalization comes in. In a recent McKinsey report, 71% of consumers expected businesses to offer personalized communication, and 76% said they would likely feel frustrated if this didn’t happen. What is Email Personalization? Why Personalize Your Emails? It drives engagement.

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The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Relationship status? This co-dependent relationship may be on the rocks – but it’s not doomed for failure ! Marketing has certain data needs.

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How to increase performance via personalisation in display advertising

Bannerflow

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. What is personalisation in display advertising? What is personalisation in display advertising?

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3 Building Blocks of Personalization in Account Based Marketing

Marketing Insider Group

It seems impossible to discuss present-day martech without mentioning personalization. Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. Not all personalized efforts are created equal.