WriteSpark

article thumbnail

Are you still selling after the customer has been sold?

WriteSpark

If it's a software product, starting the installation procedure may display even more lists of features and benefits, testimonials from happy users, and other promotional text. Yes, it is fine to use part of a white paper to showcase the expertise of your company or the credentials of the paper's author.

article thumbnail

Are you still selling after the customer has been sold?

WriteSpark

If it's a software product, starting the installation procedure may display even more lists of features and benefits, testimonials from happy users, and other promotional text. Yes, it is fine to use part of a white paper to showcase the expertise of your company or the credentials of the paper's author.