An Overview of GA4’s New Privacy Features (And Their Impact On Testing)
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MARCH 7, 2023
So if you’re a privacy conscious die hard Google user and planning to stick to GA4 to analyze your A/B tests, then this post is for you! Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features. Can Google Analytics Be Trusted When It Comes To Privacy? Yes, GA4 still uses cookies.
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