B2B Marketing Traction

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LinkedIn Product and Services Pages Discontinued

B2B Marketing Traction

The pages allowed companies to display graphic images and provide links to videos about products and services. They don’t like the fact that their recommendations will no longer display. You can display related LinkedIn groups on Showcase pages and assign any of your 1st degree contacts as an Admin of the page.

Linkedin 100
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SEO: Do MetaTags Matter for Search Engine Performance?

B2B Marketing Traction

In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. If they exist, search engines such as Google and Bing will display your meta descriptions under the link to the page on the search results. What MetaTags Matter to the Search Engines. Page Titles Rule!

SEO 100
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3 Ways to Be More Relevant on LinkedIn

B2B Marketing Traction

With the default search based on relevancy, a person’s 1st connections that meet the search criteria will be displayed at the top of the list, then 2nd, 3rd and so on. I offer LinkedIn profile optimization, coaching and training. You are connected to them. You are in the same Linkedin Group.

Relevance 100
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Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

A Company page displays your brand within your profile and allows others to follow you. We’ve set up and optimized many profiles and provided social media messaging to make our clients a success on LinkedIn. People are free to follow any Company Page they want. Photo by Steven Depolo on Flickr. Some Rights Reserved.

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We decided to begin by optimizing their website and implementing a blog and social media marketing. The first step was to clean up and optimize the website. Then a manager can edit, optimize and publish all posts, which appear with the author’s bio and photo.

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When It Comes to LinkedIn Endorsements, Are We Lemmings?

B2B Marketing Traction

LinkedIn displays your endorsements in descending order, so the skill with the most votes is at the top – probably influencing your connections as they endorse you. We provide LinkedIn training and set up as well as personal and company profile optimization. Questions about LinkedIn? Contact New Incite today.

Linkedin 100
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5 Reasons Your B2B Website Visitors Don’t Trust You

B2B Marketing Traction

You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. Your website does not display your physical business address. But what is really happening once a prospect lands on your B2B website? Do they see you as credible? Trustworthy?