Anything Goes Marketing

APRIL 30, 2006

That means your Web banners, POP displays, print ads, TV and radio commercials, and direct mail campaigns to rented lists should be "promotional" in tone. Copy for the already-interested audience -- especially email opt-ins, inbound phone calls, and search clicks -- should be far more FACTUAL in tone.

Email Marketing 100

Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank. What do you do?

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

JANUARY 16, 2007

Mini USA has just come up with a brilliant campaign in which custom messages on billboards are displayed to Mini owners as they drive by. You can even display quotes and facts and figures about the company. I'm still getting used to the commute (a bus, a subway and a frickin' streetcar - you have to love Toronto transit). I digress.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100