Anything Goes Marketing

FEBRUARY 27, 2007

How the hell do I add something at the top of the email that will display in the AutoPreview but not in the actual message. AutoPreview is not the only place that this text is displayed. Marketing Sherpa left out a few key items: a. Thank you, thank you Jeanne!! It's really brilliant and it works.

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

JUNE 29, 2009

I use this technique as part of an automated customer education nurturing program that I created and am seeing greater than 50% open rates when emails have the sender name of the account representative. Only display the content that the web visitor will find relevant or you won’t find them there very long.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

FEBRUARY 21, 2009

Here is a quick timeline to trace how far marketers have come by displaying how past autoresponders appeared: 1. I've found that autorepsonders can have open rates that can achieve greater that 80% open rates and clickthrough rates in the 20-30% range which blow industry averages out of the ball park.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100