article thumbnail

4 Video Marketing Metrics You Can’t Live Without

Vidyard

Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point. As marketers, it’s critical for us to understand the core principles behind watch time.

article thumbnail

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). Google+ Pro Tips Round-Up: Week 1 by Business Insider. ”) to proper use of the “Other names” and “nicknames” fields. HOW TO: Integrate Google+ Into Your WordPress Site by Mashable Tech.

Google 100
article thumbnail

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

of digital display ads in the U.S. YouTube and other videos are displayed in the SERPs, so video optimization is becoming much more important – like using text overlays and closed captions, in addition to your description, title and file names. will be programmatic by 2020. Check out this guide to learn more about YouTube SEO.