Buzz Marketing for Technology

SEPTEMBER 12, 2012

While online shopping has become a very credible way to receive goods and services, many websites still display a “security logo” during the checkout process to ensure visitors that they are using a trusted site for their online purchases. Test everything.

Forrester 100

Forrester Pricing Price Comparison 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

You know it well: a dedicated area for a rotating hero graphic; some space touting your news and events, and maybe a few awards; and, of course, customer logos prominently displayed on the site. . When it comes to display, stars or numbered rankings, offer an immediate signal that others have bought, used and rated a particular product.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

JUNE 5, 2013

Use A/B and Multivariate testing on as many site elements as possible—namely, content, design, shopping cart process—to see what gets your mobile audience excited. Product reviews and recommendations are major resources for consumers doing research; make sure they’re prominently displayed on the product pages of your website.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100