Remove mobile

Paul Gillin

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New Video Series Shows How Mobile Marketing Can Work for B2B

Paul Gillin

Christina Kerley is a leading voice in B2B mobile marketing, and she’s starting posting engaging educational videos that show how mobile devices can be incorporated into the B2B marketing mix. CK has some great examples in this video series, which now includes six segments, each six to nine minutes in length.

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Five Lessons From the Web 2.0 Summit

Paul Gillin

You Need a Mobile Strategy, and Faster Than You Probably Thought. Rather, the plunging price of flat-panel displays will make PCs more of a dashboard for a user’s business and entertainment needs. There is a huge free-for-all coming in mobile apps, and nearly every business needs to be thinking about how to participate.

Web 2.0 50
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How Twitter Amplifies a Customer Attack

Paul Gillin

Sharing a tweet with one’s followers is a two-click process on most PCs and mobile devices. While the number of links shared on Twitter is less than one-third the number shared on Facebook, Twitter links are clicked on about 12% more often , according to a study by ShareThis, Starcom MediaVest Group and Rubinson Partners [1].

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