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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

Add merchandise to the shopping cart. Just click on the Google Analytics 4 property: Google Merchandise Store (web data) and then ask yourself this question: Would you rather tell your executives that organic search provided “27,657 users,” “42,596 key events” or “$61,370 in revenue” over the last 90 days? Make a purchase.

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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

Balance between customer delight and business objectives must be struck, and this requires merchandising products that meet the needs and desires of the shopper, and contribute to the bottom line. Many merchandising teams still undergo this entire process by hand. Delight is fleeting, but profit will ensure that it is enduring.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly.

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Timing Is Everything: Your Seasonal Products Can Boost Sales All Year Long

Salesforce Marketing Cloud

Consumer goods brands lose 25% of sales due to poor merchandising, but the right retail execution solutions can help. Give reps the information they need to execute your display strategy. If poor merchandising was responsible for 25% of lost sales , would you change your retail execution solutions? Of course you would.

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5 Pro Tips for Creating a Window Display That Sells [+ Examples]

Hubspot

Creating a window display is a lot like creating web content. Similarly, if you plop a standard mannequin dressed in a seasonal outfit in your window display, it won’t persuade anyone to shop at your store. 5 Pro Tips for Creating a Window Display That Sells [+ Examples]. Most teens can’t relate to this display’s story.

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Beyond Pixels: Unconventional Non-Digital Marketing Ideas to Elevate Your Brand

Stevens & Tate

If you don’t have the budget for a full vehicle wrap, displaying your brands website url or a QR code in the window is a good way to bring awareness to your brand. This not only advertises your brand, but also adds a professional touch to your business operations.

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Merchandising for better sales

Leading Results Rambings

I went to pick up my daughter from kindergarten yesterday and ran head long into a master merchandiser who I both respect professional and loathe personally – Scholastic. In the hallway of the school were about 6 carts, each 4 feet long and 4 feet heigh that open up to display the books. A mobile book shop if you will.