Customer Experience Matrix
APRIL 24, 2015
One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. The company was already familiar to me through clients who deal with it.
The Point
JUNE 20, 2012
Plus they display more information at a glance (i.e. Include a placeholder for an offer image – a simple cover image for downloadable content like white papers, a screen shot for videos or demos or free trials, or a speaker photo for online events. Sidebars allow you to showcase items (offer images, speaker bios, etc.)
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Adobe Experience Cloud Blog
AUGUST 22, 2018
PPC Mistake #2: Not Accounting for User Intent Differences in Search, Social, and Display Campaigns. This is because search, social, and display audiences don’t behave the same way, and identical ads, even if they promote the same offer, won’t work on all audiences. Let’s look at Tableau’s search and display ads as an example.
Adobe Experience Cloud Blog
MARCH 22, 2018
These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. The results of that constant investigation is displayed in every search engine results page (SERP). Search “EHR” and look at the answers Google’s AI is providing. Tell me your thoughts in the comments.
Customer Experience Matrix
OCTOBER 15, 2010
I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.
SmartBug Media
NOVEMBER 3, 2020
UTM Medium = Display. For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!). UTM Campaign Name = Spring Special. Third-Party Apps.
Adobe Experience Cloud Blog
JULY 17, 2018
If you visit any business website, you are likely to come across a collection of customer case studies either displayed on the homepage or collected under a dedicated tab. The amazing thing about these pieces of treasure is that we can (and we do) include them everywhere—sales slide decks, battle cards, ebooks, white papers, social media.
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