The Point
APRIL 26, 2017
This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. They’re incorporating sales outreach, social media, account-targeted display ads, and even (gasp!)
The Point
NOVEMBER 15, 2022
Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. When contacts engage with that first layer of ads, run retargeting ads across LinkedIn, Facebook, and Google Display Network offering different content assets to spark additional engagement. Click To Tweet.
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The Point
DECEMBER 28, 2017
The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. You can download the entire guide here. (DGR)
The Point
JUNE 20, 2012
Plus they display more information at a glance (i.e. You’ll have less control over font display, but as HTML, your headline will always be visible, even with images turned off in Outlook. Use sidebars. Sidebars allow you to showcase items (offer images, speaker bios, etc.) Design your headline as HTML, never text as image.
The Point
SEPTEMBER 24, 2012
As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. Let’s face it; a live product demo is a tough sell. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours?
The Point
MARCH 29, 2012
These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also.
The Point
MAY 8, 2012
Online display ads, text links, and PPC (search) ads impart very little information. The degree to which you still need to “sell” the offer at hand once your reader is at the landing page is influenced in large part by the amount of information he or she received on the front end of the campaign.
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