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B2B Marketing Traction

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How to Deal with a Bright-Shiny-Object Marketer

B2B Marketing Traction

Some marketers are like this, displaying ADHD tendencies when it comes to getting marketing jobs done. What’s the best way to work with these marketers? I wrote about the different marketing types in a previous blog post, Three Marketing Personalities You Need to Manage. The Myopic Marketer ; 2.

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4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” Popular board categories are used for recipes, fashion, books, wedding planning and home decor. So what uses might those of us who work in B2B Marketing have for Pinterest?

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3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

Email marketing is easy, right? One of the things that happens in all marketing and especially in email marketing, is that often the marketer is too close to the message and creative. Your brand should be prominently displayed at the top of the email. No marketing piece is complete without a call-to-action.

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B2B Marketers: How Much Time Should You Spend On Facebook?

B2B Marketing Traction

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. Business owners want to see a return on their investment, and many don’t understand what’s involved in planning, implementing and maintaining a Facebook company presence. Conversions?

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. We decided to begin by optimizing their website and implementing a blog and social media marketing.

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9 Must-Have Basic Business Blog Features

B2B Marketing Traction

A tag cloud which displays themes that the blog posts cover. For help on blogging, social media, online (and offline) marketing, please contact us via our website form or call author Jennifer Beever, New Incite, at 1-818-347-4248. A way to subscibe to the blog (typically an RSS feed). Feedburner seems to be a top choice. Commenting.

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How to Use Google for Market Research

B2B Marketing Traction

When I studied for the Inbound Marketing Certified Professional designation, one of the many comments that I made note of is that the key to social networking efficiently is “ discipline and filtering ” (I believe these words are attributable to Tod Defren of SHIFT Communications – strike me down if I am wrong).

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