The Point

AUGUST 27, 2019

LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – Or opt for LinkedIn’s Lead Gen Forms, which generate a pre-populated contact form inside the app. Stale Creative. business) email address. Audience Size.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

The Point

MARCH 23, 2023

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. That makes it an ideal discipline for “always on” channels like SEO, SEM , Display, or Paid Social. A well-planned CRO process involves these basic steps: 1.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

The Point

JANUARY 19, 2021

2020 was a year of change for marketers worldwide, much of it not for the best of reasons. Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come?

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

The Point

JUNE 30, 2017

In the headlong rush to Account-Based Marketing , many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water. ABM is a strategy, and a wholly different way of looking at how leads, opportunities and revenue are generated. So, by all means, give ABM a try.

Account Based Marketing 235

Account Based Marketing ABM Demand Generation Agencies Demand Generation 235

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. DGR) What were the biggest changes/challenges for B2B marketers in 2017? (HS) HS) One of the biggest challenges for B2B marketers right now is simply keeping pace with the changes in marketing technology.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

The Point

JUNE 20, 2018

In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. Develop a multi-touch, multi-channel campaign to market to those account contacts with display ads, nurture emails, and a meeting-setter direct mail campaign.

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel CPL 168

The Point

JUNE 18, 2019

As a busy marketer, you know …” Well if I already know, why do I care? Don’t start your email with a litany of facts or a lengthy commentary on market trends. Tip: buttons are more mobile friendly, but not all email clients will display them, so play it safe.). Keep your email focused on one offer, one message only.

Creativity 164

Creativity B2B Webinar Metrics Email Marketing 164

The Point

NOVEMBER 22, 2017

As a sneak preview, here are some of the key takeaways from our discussion: Marketing content is devalued. Content personalization maximizes the relevancy, and therefore the effectiveness, of marketing content by making an ad, an email, a Web page or a content asset personally relevant to the target individual. Click To Tweet.

Personalization 133

Personalization Lead Scoring Lead Ranking B2B 133

The Point

JANUARY 29, 2015

Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) 2015 is no exception.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. through ads on display, video, mobile and social networks.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

The Point

MAY 16, 2015

More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’annual confab on all things marketing. For the last five years or so, inbound marketing and demand generation have been virtually synonymous. Demand Generation Marketers Need to Think Sales Enablement.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date? Click To Tweet.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

The Point

OCTOBER 25, 2017

But then inbound marketing happened. And the pundits said: no, no, the buyer is in control, he or she will decide when to respond, and B2B marketing is about being in the right place at the right time. Cue the advent of search marketing and Google AdWords.). Who has time for inbound marketing, they say. Be aggressive!

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

The Point

JUNE 16, 2015

Unfortunately, many less experienced advertisers tend to over-use the default setting, broad match, for their campaigns, based on the faulty logic that it will generate the highest volume of impressions and therefore the greatest number of leads. Exact matching is the most precise option and typically generates the least amount of traffic.

PPC 100

PPC Paid Search Agency Adwords Campaigns 100

The Point

MAY 30, 2012

If end users want your product, but their IT department makes the purchase decision, can you leverage that demand to drive IT sales leads? That was the question contemplated by the marketing team at MobileIron , a leading provider of mobile device management technology. Here’s how the campaign worked: 1.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

The Point

FEBRUARY 18, 2014

Whether a company should predominantly use inbound or outbound marketing; 2. I’ll explain: For a company selling a commodity-type product, or close to it, there’s little need to educate the market on why a particular company needs that product. How a company answers this question tells me a great deal about two things: 1.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

The Point

MARCH 11, 2010

The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. Lead with compelling benefits, not just facts. Simply displaying server clipart does nothing for your message and pushes vital selling copy down the page. For example: 1.

Webinar Metrics 100

Webinar Metrics Demand Generation Copywriting Display 100

The Point

APRIL 30, 2009

But the very fundamental direct marketing principles on display here [.]. Tags: B2B Marketing Creative Demand Generation Direct Mail direct marketing lead generation b2b lead generation. What do fishing licenses have to do with B2B demand generation?

Lead Gen 100

Lead Gen Peer-to-peer Demand Generation Leads 100

The Point

JANUARY 13, 2012

There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. Make lead nurturing part of your campaign plan. Lead nurturing will always be more effective when it’s targeted, personalized, and relevant.

Email Campaigns 100

Email Campaigns Campaigns Practices Fulfillment 100

The Point

JUNE 20, 2012

The growing adoption of marketing automation systems is empowering B2B marketers to develop, produce, and execute email campaigns more efficiently, and more effectively, than ever before. lead nurturing) or when you want to segment emails by product line or target audience. Plus they display more information at a glance (i.e.

Template 100

Template Tips Landing Pages Marketo 100

The Point

JULY 1, 2010

When the client or browser used to display the email requests that image, then an “open&# is recorded for that email by the image’s host server.&#. However, a subject line’s true “success” is much better defined by clicks (click rate) and actual form submissions (lead rate or response rate.).

Open Rate 100

Open Rate Wikipedia Click Rate Banners 100

The Point

SEPTEMBER 24, 2012

As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. When companies market Webinars, it’s natural to want to offer up a brief agenda, a speaker bio, details of what the attendee will see, hear and learn at the event.

Promotion 100

Promotion Product Tips Webinar Metrics 100

The Point

MARCH 29, 2012

Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time and eventually turn into actionable sales leads. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. Share this blog!

RSS 100

RSS Paper Case Study Case Studies 100

The Point

APRIL 29, 2011

If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes. First, almost the entire phrase is a marketing cliché: optimizing, productivity, ROI. Productivity alone is the biggest throwaway term in marketing; it means absolutely nothing.

Email Campaigns 100

Email Campaigns Campaigns Bandwidth Fulfillment 100