In one of my recent speeches, I applied Malcolm Gladwell’s Tipping Point principles to conclude that we are at or approaching this point for the mobile internet, and are on the verge of explosive growth. The three principles are: Law of the Few: There is power in the individual on a stand-alone basis, rather than relying on a large group. Stickiness Factor: Once “infected”, the “virus” would stay locked in. Many web 2.0 services spend a great deal of energy creating stickiness in their strategies. It was difficult to develop #1. Power of Context.