ViewPoint

MARCH 6, 2014

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Some of it is direct marketing, such as email, display, and PPC search. Some of it is pull (social), some push (display). 1 in providing the greatest business value to companies.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

APRIL 12, 2013

Among seven myths that undermine b2b marketing success, Glass also suggests too much emphasis on last-click attribution, ignoring the power of display ads together with direct response, and more concern about getting in front of the right company instead of the right people.

PointClear 120

PointClear B2B Marketing CMO Marketing Management 120

ViewPoint

MAY 14, 2013

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Due to technical difficulties only one side of the video will display.). The Battle for Customer Attention.

Cost per Acquisition 120

Cost per Acquisition Top of Funnel Peer-to-peer Barriers 120

ViewPoint

JANUARY 31, 2013

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Inside sales superheroes may seem relatively rare now, but sales leaders will look for more consistent displays of superhero skills as they winnow their teams based on sales performance. is Here to Stay.

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

MAY 7, 2013

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. There is an identifiable pattern and a different persona displayed when someone makes the transition from lead to potential buyer. Understand the Buyer''s Backstory. Don''t Treat Your Leads Like Buyers.

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

NOVEMBER 8, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. The New Selling Landscape Calls for a New Sales Map. They’re looking to learn and to get ideas.”. On Sharing Perspectives and Learning from Each Other.

Demand 120

Demand RFP Work Management Buying Cycle 120