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B2B Marketing Traction
APRIL 23, 2015
Some of the qualities Google is looking for are larger fonts, enough space between action buttons or links (such as submit or menu options) so you can easily navigate the site and take certain actions as you go. Your web developer can change your site to recognize the device a visitor is using and adjust the display accordingly.
B2B Marketing Traction
APRIL 14, 2014
The pages allowed companies to display graphic images and provide links to videos about products and services. They don’t like the fact that their recommendations will no longer display. You can display related LinkedIn groups on Showcase pages and assign any of your 1st degree contacts as an Admin of the page.
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B2B Marketing Traction
NOVEMBER 11, 2014
So, if the article, video, slidedeck or whatever link you are posting has a nice image, make sure it shows. Facebook can pose some challenges for display of photos on company pages. Write something interesting or compelling about the link you are sharing. Tell the viewer why they should read more and click on the link.
B2B Marketing Traction
APRIL 17, 2015
A Company page displays your brand within your profile and allows others to follow you. Provide links to your and others’ content about your products, services and industry. Don’t use group discussions to post links to your site or blog or sell your events. People are free to follow any Company Page they want.
B2B Marketing Traction
JANUARY 14, 2014
Here are __ critical factors beyond making sure everything on your website works and there are no broken links (that should be a given). Make sure your site displays well on mobile devices. Make sure yours displays on tablets as well as smartphones. Make sure your site loads quickly.
B2B Marketing Traction
NOVEMBER 18, 2015
Some people post products on Instagram, but there is no link per post that you can direct to a shopping page. I’ve seen some blog posts about how to post product information on Instagram with a general link to your website will help viewers find you, but I think that’s spam. Both Need a Strategy to Get Marketing Results.
B2B Marketing Traction
AUGUST 29, 2012
If they exist, search engines such as Google and Bing will display your meta descriptions under the link to the page on the search results. Descriptions may not be weighed heavily for keyword relevance by the search engines, but they are a critical element.
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