NuSpark Consulting

OCTOBER 27, 2013

The statistics are evident; B2B usage is on the rise. Test offers with lead capture strategy. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. When users click the overlay they can be sent to website or landing page.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

SnapApp

MAY 7, 2018

Case studies with compelling statistics and super-relevant, industry-specific scenarios. . Don’t just create landing pages that shout “We’re better than they are!” Another page that hypes your benefits doesn’t differentiate this campaign from the rest of your site. Bottom funnel: The potent, high-converting stuff.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

MAY 7, 2018

Case studies with compelling statistics and super-relevant, industry-specific scenarios. In it, he advises: “Don’t just create landing pages that shout “We’re better than they are!” Another page that hypes your benefits doesn’t differentiate this campaign from the rest of your site. Here’s the variation for Google forms….

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

Online Marketing Institute

NOVEMBER 2, 2010

Never stops testing – in Digital Land, we can test everything that moves. But there is no such thing. B2B marketers tend to stumble from one year to the next condemned to repeat their mistakes and forego the opportunities that learning creates. Why wouldnt we? 237 posts from The Drama 2.0 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Customer Experience Matrix

JANUARY 17, 2009

summarized activity detail: marketing systems gather an overwhelming mass of detail about prospect activity, down to every click on every Web page. This grouping permits selections and scoring based on activity of the entire group, which may display patterns that are not visible when looking at just a single individual.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

Albacross

MAY 22, 2019

Fine-Tune Your Landing Page. After optimizing your opt-in forms, you’ll also want to do the same for your landing pages. First, use a single Call To Action (CTA), and display it above the fold. You’ll also want to display your CTA above the fold, so it’s the first thing that your lead sees. Strategy 1.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91